The State of Instructional Design, 2024 — from by Dr. Philippa Hardman
Four initial results from a global survey I ran with Synthesia

In September, I partnered with Synthesia to conduct a comprehensive survey exploring the evolving landscape of instructional design.

Our timing was deliberate: as we witness the rapid advancement of AI and increasing pressure on learning teams to drive mass re-skilling and deliver more with less, we wanted to understand how the role of instructional designers is changing.

Our survey focused on five key areas that we believed would help surface the most important data about the transformation of our field:

    1. Roles & Responsibilities: who’s designing learning experiences in 2024?
    2. Success Metrics: how do you and the organisations you work for measure the value of instructional design?
    3. Workload & Workflow: how much time do we spend on different aspects of our job, and why?
    4. Challenges & Barriers: what sorts of obstacles prevent us from producing optimal work?
    5. Tools & Technology: what tools do we use, and is the tooling landscape changing?