What Can We Learn from Barnes & Noble’s Surprising Turnaround? — from tedgioia.substack.com by Ted Gioia
Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?
Excerpts (emphasis DSC):
Daunt refused to play this game. He wanted to put the best books in the window. He wanted to display the most exciting books by the front door. Even more amazing, he let the people working in the stores make these decisions.
This is James Daunt’s super power: He loves books.
But I almost hate to say it, because the lesson is so simple.
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Grammophon or Concord. I’ve come to doubt whether the people in charge really love the music.