After nearly a decade of Augmented World Expo (AWE), founder Ori Inbar unpacks the past, present, & future of augmented reality — from by Adario Strange


I think right now it’s almost a waste of time to talk about a hybrid device because it’s not relevant. It’s two different devices and two different use cases. But like you said, sometime in the future, 15, 20, 50 years, I imagine a point where you could open your eyes to do AR, and close your eyes to do VR.

I think there’s always room for innovation, especially with spatial computing where we’re in the very early stages. We have to develop a new visual approach that I don’t think we have yet. What does it mean to interact in a world where everything is visual and around you, and not on a two-dimensional screen? So there’s a lot to do there.


A big part of mainstream adoption is education. Until you get into AR and VR, you don’t really know what you’re missing. You can’t really learn about it from videos. And that education takes time. So the education, plus the understanding of the need, will create a demand.

— Ori Inbar