Mirrorworld v. AR Cloud or: How I learned to stop worrying and love the spatial future — from medium.com by Ori Inbar
Excerpts (emphasis DSC):
An exact digital replica of the real world is an essential infrastructure, but it’s only part of the meaning of the new spatial computing platform. Unless you are Snow White’s step mother (or Lord Farquaad), the mirror is merely a reflection of the real world; it doesn’t enhance it. The Augmented content overlaid on top of the world’s digital replica is what’s really interesting: “context, meaning, and function” in Kelly’s words. Without it — it’s like the Internet before the Web — great potential, used by few. Hence my initial instinct to include Augmented Reality in the moniker. So should we keep looking for a better term that captures the “augmented” sauce on top of the mirror ? Can’t we simply settle on “Spatial Computing”…?
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Ask any millennial and she’ll confirm: “I need info about what’s in front of me right now” — what’s this Restaurant, this object, that person? And she is sick of searching it the old fashioned way.
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The New Spatial Economy
Changing how information is organized will profoundly disrupt the Web economy. A handful of companies became giants thanks to the current model. No wonder they are all contenders in the battle for AR Cloud dominance. The Web Economy was defined by “clicks on links” (CPM/CPC). The AR Cloud-based spatial economy will transition to what I like to call “clicks on bricks” — a punning rhyme that captures a new world where everything is driven by digital interaction with the physical world.
From DSC:
Hmmm….where everything is driven by digital interaction with the physical world.