The information below is per Laura Kelley (w/ Page 1 Solutions)
As you know, Apple has shut down Facebook’s ability to distribute internal iOS apps. The shutdown comes following news that Facebook has been using Apple’s program for internal app distribution to track teenage customers for “research.”
Dan Goldstein is the president and owner of Page 1 Solutions, a full-service digital marketing agency. He manages the needs of clients along with the need to ensure protection of their consumers, which has become one of the top concerns from clients over the last year. Goldstein is also a former attorney so he balances the marketing side with the legal side when it comes to protection for both companies and their consumers. He says while this is another blow for Facebook, it speaks volumes for Apple and its concern for consumers,
“Facebook continues to demonstrate that it does not value user privacy. The most disturbing thing about this news is that Facebook knew that its app violated Apples terms of service and continued to distribute the app to consumers after it was banned from the App Store. This shows, once again, that Facebook doesn’t value user privacy and goes to great lengths to collect private behavioral data to give it a competitive advantage.The FTC is already investigating Facebook’s privacy policies and practices.As Facebook’s efforts to collect and use private data continue to be exposed, it risks losing market share and may prompt additional governmental investigations and regulation,” Goldstein says.
“One positive that comes out of this story is that Apple seems to be taking a harder line on protecting user privacy than other tech companies. Apple has been making noises about protecting user privacy for several months. This action indicates that it is attempting to follow through on its promises,” Goldstein says.