The New CTO: Chief Transformation Officer — from HBR.org by Daniel Burrus

Excerpt:

…the role of the CIO needs to shift from Chief Information Officer to a Chief Innovation Officer, due to the massive, rapid, multiple technology-driven transformations that are occurring today. And, just as the CIO’s role needs to change, so too does the CTO’s—from Chief Technology Officer to Chief Transformation Officer. This fundamental shift is necessary to elevate the position’s contribution and relevance.

While the CIO has historically been focused on the technology needed to run the company, the CTO has been responsible for the technology integral to products being sold to customers or clients. However, over the next five years every business process is going to undergo a major transformation. For example, IBM executives recently shared with me that over 40 percent of their profits are now coming from products and services that were impossible just a few short years ago. That reflects the transformative nature of business today as well as the speed of the transformation. This is just the beginning and someone has to lead that transformation.

 

From DSC:
What Daniel Burrus is saying here is what I’ve also been trying to get at when I say that technology needs to be used strategically. The organizations that will thrive in the future will have cultures that are willing to experiment and innovate. They realize that they will fail at times and succeed at other times. They also realize that batting a thousand is not an option — as there are too many targets moving far too quickly (and some targets appearing out of nowhere…while some disappear).

 

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