The powerful ‘power of story’ — from storycentral DIGITAL

Excerpt:
Robert McKee also has some theories on what constitutes ‘story’:

Story is about eternal, universal forms, not formulas.

Story is about archetypes, not stereotypes.

Story is about thoroughness, not shortcuts.

Story is about mastering the art, not secondguessing the marketplace.

Story is about respect, not disdain, for the audience.

Story is about originality, not duplication.

Addendum 1-12-11 — also see: