The YouVersion Bible: 2 years, 10 million downloads, 0 advertising. — from thenextweb.com by Brad McCarty
It isn’t often that we’ll talk about religion, politics or things that can otherwise start arguments that don’t count as fanboyism. However, when a service gains 10 million downloads without ever advertising, that’s a pretty strong social media story in our book.
YouVersion is a simple thing – a bible. It can be downloaded to a number of different platforms, it’s available in a myriad of translations and has a community that surrounds the application and the website. Presently, the app gets downloaded at the rate of over 1 million new users every month and has kept itself in the top 5 download apps for the Reference category of the App Store.
So how does YouVersion manage things? The power of people, it seems. The company credits its success greatly to the social sharing of the YouVersion community…