Why Businesses Struggle with Web Accessibility (And How to Fix It) — from boia.org
Excerpt:
An accessible website means more traffic, better search engine optimization (SEO), reduced exposure to lawsuits, and better brand perception — but despite the benefits, most businesses fail to adopt the principles of accessible design.
In their 2022 report on the state of digital accessibility, WebAIM (Web Accessibility In Mind) found that 96.8% of the internet’s top 1 million homepages had detectable accessibility errors. That number was actually a slight improvement from previous years: WebAIM’s 2021 analysis found that 97.4% of websites had potential barriers for users with disabilities.
For businesses, those numbers should be a wakeup call. But despite growing awareness of digital accessibility, many organizations struggle to make concrete changes.
Below, we’ll explain the key factors that prevent businesses from taking the right approach — and provide some tips for overcoming those challenges.