What Makes a Successful Video? — from learningsolutionsmag.com by Bill Brandon

Excerpt:

For the purposes of this article, there are two kinds of videos. There are tutorials, in which you going to show a user how to do a task. And there are instructional videos, which will address interpersonal communication skills, leadership, and analytical tasks. There are some situations in which you may want to do a kind of combination of the two types. The exact names (tutorial and instructional) are not really important, but the purposes are.