Zoom, but for X: How startups are building for our new video normal  — from protocol.com by Biz Carson
Meet the startups building the next take on video.

Excerpt (emphasis DSC):

Trying to liven up the monotony of Zoom meetings, Phil Libin hung up a green towel behind his desk and started projecting images onto it, like Dr. Anthony Fauci hovering over his shoulder, just to make his team laugh. At first, it was a bit of a performance and a way to break up the monotony as Zoom fatigue set in a few months into the pandemic at the end of May. But then Libin, the former CEO of Evernote and founder of startup studio All Turtles, realized the “Weekend Update” style could be more than just a gimmick.

A bit of coding and a fantastic demo later, Libin closed a seed round of $4.5 million to launch his new company, Mmhmm. His big belief is that we’re moving to a hybrid world where things don’t fit neatly into boxes like in-person or online or live or recorded. Instead, it’s all going to be a mix.

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