The coming deepfakes threat to businesses — from axios.com by Kaveh Waddell and Jennifer Kingson
Excerpt:
In the first signs of a mounting threat, criminals are starting to use deepfakes — starting with AI-generated audio — to impersonate CEOs and steal millions from companies, which are largely unprepared to combat them.
Why it matters: Nightmare scenarios abound. As deepfakes grow more sophisticated, a convincing forgery could send a company’s stock plummeting (or soaring), to extract money or to ruin its reputation in a viral instant.
- Imagine a convincing fake video or audio clip of Elon Musk, say, disclosing a massive defect the day before a big Tesla launch — the company’s share price would crumple.