A New Frontier For Agencies: Immersive Training — from forbes.com by Sarah Mannone
Excerpt:
We’ve all seen how new technologies like AR and VR are being incorporated into print and digital marketing, but what I have come to realize is that there is an opportunity for the agencies that have invested in these technologies and have developed an expertise to offer a new service: immersive training.
What is immersive training? Immersive training experiences use augmented and virtual reality to bring training content to life. Think roleplaying a customer service call using a VR headset, or exploring a 3D model of a new piece of equipment before using it on the factory floor. Companies are beginning to use these immersive experiences to engage learners — and to save time and money — by offering digital training anywhere, anytime.
Whether employees are learning specific processes and products or more conceptual skills like sales and communication, companies are using interaction and immersion to increase knowledge retention. Even big companies like Walmart are getting on board with immersive training: The retail superstore is using virtual reality to train new employees in a classroom setting before letting them loose in the aisles.
Immersive training allows companies to meet people where they are ? on the mobile devices they use every day. It gives learners ongoing, on-demand access to training materials and supporting content, far beyond the printed page.