Augmented reality ‘is virtually unlimited’ for Apple — from theaustralian.com.au by Chris Griffith

Excerpt:

Apple’s entry into augmented reality is gathering pace at an amazing rate, says one of its vice-presidents visiting Australia.

In an interview with The Australian yesterday, Apple vice-president of product marketing Greg “Joz” Joswiak said the enthusiasm of Apple’s development community building aug­mented reality (AR) applications had been “unbelievable”.

“They’ve built everything from virtual tape measures (to) ballerinas made out of wood dancing on floors. It’s absolutely incredible what people are doing in so little time.”

 

He said in the commercial space, AR applications would evolve for shopping, furniture placement, education, training and services.

 

 


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Excerpt:
Imagine being surrounded by a world of ghosts, things that aren’t there unless you look hard enough, and in the right way. With augmented reality technology, that’s possible—and museums are using it to their advantage. With augmented reality, museums are superimposing ther virtual world right over what’s actually in front of you, bringing exhibits and artifacts to life in new ways.

These five spots are great examples of how augmented reality is enhancing the museum experience.

 

 

 


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