From DSC:
Interactive video — a potentially very powerful medium to use, especially for blended and online-based courses or training-related materials! This interactive piece from Heineken is very well done, even remembering how you answered and coming up with their evaluation of you from their 12-question “interview.”

But notice again, a TEAM of specialists are needed to create such a piece. Neither a faculty member, a trainer, nor an instructional designer can do something like this all on their own. Some of the positions I could imagine here are:

  • Script writer(s)
  • Editor(s)
  • Actors and actresses
  • Those skilled in stage lighting and sound / audio recording
  • Digital video editors
  • Programmers
  • Graphic designers
  • Web designers
  • Producers
  • Product marketers
  • …and perhaps others

This is the kind of work that I wish we saw more of in the world of online and blended courses!  Also, I appreciated their use of humor. Overall, a very engaging, fun, and informative piece!

 

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