University of Charleston: How we cut tuition by 22% — from by Blake Ellis


What has been the impact of the decision to lower tuition so far? Have you seen applications increase?
So far, the reaction from parents and students has been very positive. We expected a spike in applications, and applications are up nicely in our primary markets — West Virginia, Virginia, Maryland, Pennsylvania, and Kentucky. Total applications are ahead of our two-year average but slightly behind last year.

More importantly, our deposits are up 40%. This suggests that students and families who look at us are finding the new tuition structure attractive and are depositing at a higher rate than previously.

From DSC:
Good move University of Charleston.  I wish more institutions of higher education would follow your example (for the sake of their students as well as for their own sustainability).

 Addendum on 2/13/11: