The State of Instructional Design, 2024 — from by Dr. Philippa Hardman
Four initial results from a global survey I ran with Synthesia

In September, I partnered with Synthesia to conduct a comprehensive survey exploring the evolving landscape of instructional design.

Our timing was deliberate: as we witness the rapid advancement of AI and increasing pressure on learning teams to drive mass re-skilling and deliver more with less, we wanted to understand how the role of instructional designers is changing.
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Our survey focused on five key areas that we believed would help surface the most important data about the transformation of our field:

    1. Roles & Responsibilities: who’s designing learning experiences in 2024?
    2. Success Metrics: how do you and the organisations you work for measure the value of instructional design?
    3. Workload & Workflow: how much time do we spend on different aspects of our job, and why?
    4. Challenges & Barriers: what sorts of obstacles prevent us from producing optimal work?
    5. Tools & Technology: what tools do we use, and is the tooling landscape changing?