Majoring in video games? A new wave of degrees underscores the pressures on colleges — from usatoday.com by Zachary Schermele
From degrees in AI to social media influencing, colleges are adapting to economic trends with new majors that emphasize the debate about getting students their money’s worth.

Majors like hers are part of a broader wave of less conventional, avant-garde majors, in specialties such as artificial intelligence, that are taking root in American higher education, as colleges grapple with changes in the economy and a shrinking pool of students.

The trend underscores the distinct ways schools are responding to growing concerns over which degrees provide the best return on investment. As college costs soared to new heights in recent years, saddling many students with crippling loan debt, that discourse has only become increasingly fraught, raising the stakes for schools to prove their degrees leave students better prepared and employable.

“I’m a big believer in the liberal arts, but universities don’t get to print money,” he said. “If enrollment interests are shifting, they have to be able to hire faculty to teach in those areas. Money has to come from someplace.”

From DSC:
Years ago, I remember having lunch with one of the finalists for the President position of a local university. He withdrew himself from the search because the institution’s culture would be like oil and water with him at the helm. He was very innovative, and this organization was not. I remember him saying, “The marketplace will determine what that organization ultimately does.” In other words, he was saying that higher education was market-driven. I agreed with him then, and I still agree with that perspective now.