Forget everything you think you know about law firms — from jordanfurlong.substack.com by Jordan Furlong
Preface your strategic planning by explicitly rejecting all the accumulated conventions of the law firm model. The (legal) world has changed. Open up your strategic vistas. Prepare to start brand new.
Push aside the invisible guardrails of what’s been done before. Don’t take for granted any “normal” aspect — positive, negative, or neutral — of how your law firm looks and behaves, how it’s constituted, who it serves, who works there, how it creates value, how it competes, how it makes money. It’s all up for grabs.
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But the real advantage now will belong to those strategic planners ready to go further and question all our assumptions about the law firm itself. You can’t conduct effective strategic planning or future-proofing for your firm unless you first shake yourself loose of every conventional “fact” about what law firms are, what they’re for, and how they operate. Those assumptions have become burdens. They will slow you down and compromise your strategy.
From DSC:
This advice seems appropriate for many businesses to do these days!