Connected TV Summit: TV apps and second screen strategies — from tvgenious.net by Emma Wells

Excerpts (emphasis by DSC — especially as it relates to education & learning-based apps):

Connected TV has been around for a while, and 2010 has seen connected devices, especially smartphones, go mainstream.  One of the key highlights of today’s Summit was the fact that the second screen is becoming an important part of the TV environment.

New consumer behaviour patterns and the rapid pace of technology have given birth to TV everywhere strategies, companion apps, TV apps, and VoD adoption.

The TV App Experience

At the event, it was hypothesised that “consumers are starting to redefine what they see as television”. This is good news for TV app developers, as they seek to mould a new, modern, TV experience.

TV apps are seen as an ideal way to hand control over to the viewers.  Additionally, TV apps can be used as the gateway to personalised viewing, and social media-integrated content. According to BT’s Andy Heselwood, the connected TV winner will be “the company who makes the shared TV experience personal. How to do this effectively without cluttering the TV screen and ruining the “lean back” experience still remains to be seen.

The main benefit of TV apps is that they are lightfooted and require substantially less effort to update than the set top box (STB) or TV. This means that lifecycles can be accelerated, and there is more room for experimentation and development. During the summit, Siemens even went so far as to say that  TV apps on connected TVs can “throw the set top box out of your operations plan”.  If true, this prediction could spell trouble for STB manufacturers.

Borders lacks bidder for chain, sources say — Detroit Free Press

Borders Group, the bookstore operator looking to reorganize in bankruptcy, has so far failed to find a bidder for the entire chain, according to four people familiar with the matter.

Also see:

 

 

From DSC:
Is there any doubt anymore that we are in a game-changing environment? This is but one of the storm fronts creating the perfect storm within higher education. The graphic I created below lays out some of the other storm fronts
(and I’m sure I missed some of the other pieces, but these are some of the key drivers of change).

NOTE:
I don’t mean to be a chicken little here or a doomsdayer — rather what I’ve been saying is not speculation. It is reality. Those who choose not to deal with things as they really are — and will be — will be the ones most likely to be broadsided in the months/years to come.


 

Universities slash budgets nationwide — from ABC News by Teresa Lostroh

Colleges across the country are facing layoffs, program cuts, tuition hikes and possible campus closings as they brace for major reductions in state funding — again.

The leaders of Penn State University are wondering if they’ll have to close some of their branch campuses next year, and more than 400 faculty positions may be on the chopping block.

In California, class sizes are swelling while class offerings are shrinking. One community college district in San Diego has cut 90 percent of its summer courses. And in Washington, universities are increasing the enrollment of out-of-state students, who pay about three times as much as in-state students, while considering trimming resident enrollment.

Colleges and universities, which can levy revenue through tuition hikes, are a primary target for cuts when states are in a budget bind.

“This year is going to be the hardest year on record,” said Dan Hurley, director of state relations and policy analysis for the American Association of State Colleges and Universities, which has 420 member institutions. “Any new revenue at the state level is being gobbled up by Medicaid and K-12 education,” he said, and much of the federal stimulus money expires this year, setting up the perfect storm for higher education.

 

(9/10/10) Graphic from DSC:

Also see:

 

 

The story so far: What we know about the business of digital journalism — from Columbia Journalism School by Bill Grueskin, Ava Seave, & Lucas Graves

From DSC:
This type of report is relevant for many of the industries being disrupted by the Internet, including higher education. To me, the words “reinvent” and “innovate” came to my mind while reviewing this report.

Also see:

 

 

 

 

Stepping up to the Genius Bar — from CampusTechnology.com by John Waters
As they reconsider their role on campus, college bookstores take inspiration from the Apple Store.

Excerpt:

“The advent of this technology isn’t going to eliminate the need for college bookstores,” insists Isabella Hinds, director of digital strategies and products for Follett Higher Education Group. “It’s disruptive–or it will be, eventually–but the role of the bookstore is already evolving. The college bookstore of the future is likely to be a very different environment. The digital textbook is going to be one of a range of course-material offerings…delivered on a variety of devices. As these options proliferate, the expertise of the bookstore personnel will be much more important. They will become trusted advisers who can talk knowledgeably about the strengths and weaknesses of increasingly sophisticated and complex products.”

In other words, the college bookstore of the future is going to look a lot like an Apple Store.

Number of the week: Class of 2011, most indebted ever — from The Wall Street Journal by Mark Whitehouse

Excerpt:

$22,900: Average student debt of newly minted college graduates

The Class of 2011 will graduate this spring from America’s colleges and universities with a dubious distinction: the most indebted ever.

From DSC:
Netflix reinvents itself — to its own benefit and to Blockbuster’s downfall.  By the way, note how quickly this happened! There’s a lesson in this for higher ed (though perhaps the speed of such changes may be different in higher ed).

Some items on this:

Blockbuster’s Fall and Netflix’s Rise, in Pictures

 

Higher education’s toughest test — from by Jon Bischke and Semil Shah

In the debate sparked by Peter Thiel’s “20 Under 20 Fellowship” (which pays bright students to drop out of college), one fact stands out: the cost of U.S. post-secondary education is spiraling upward, out of control. Thiel calls this a “bubble,” similar to the sub-prime mortgage crisis, where hopeful property owners over-leveraged themselves to lay claim to a coveted piece of the American dream: home ownership.

Today, however, the credentialing provided by universities is becoming decoupled from the knowledge and skills acquired by students. The cost of obtaining learning materials is falling, with OpenCourseWare resources from MIT and iTunes U leading the charge. Classes can be taken online on sites like Udemy and eduFire, either for free or a fraction of the cost to learn similar material at a university, and sites like Veri, which recently launched at TechStars NYC Demo Day, aims to organize and spread one’s accumulated knowledge.

The fresh cadavers from the shakeouts in the music and publishing industries should provide motivation to presidents, chancellors, and provosts to look seriously at this problem, as many of the same dynamics that disrupted those industries are now at play in higher education. As students around the world start preparing for their year-end exams, it will be interesting to see how seriously leaders of universities prepare for one of the toughest tests that they’ll ever face.

 

From DSC:
I have been trying to get these trends/warnings/messages across to others for years — more people are starting to raise the same red flags on some of these same topics as well.

There is great danger in the status quo these days. Don’t get me wrong — I’m a firm believer in education, especially liberal arts education. But the traditional model is simply not sustainable it continually shuts more people out of the system and/or puts such a burden on students’ backs as to significantly influence — if not downright limit — their future options and experiences.

But as the saying goes, “Change is optional — survival is not mandatory.”


Addendum:

 

 

How technology will disrupt learning for a lifetime, not just in the classroom — by Audrey Watters

But the Internet is doing far more than opening doors for K-12 and higher education students. It’s also a huge boon for “lifelong learners,” those students — students of any age — that are pursuing educational opportunities in informal settings and outside degree programs.

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A hugely powerful vision: A potent addition to our learning ecosystems of the future

 

Daniel Christian:
A Vision of Our Future Learning Ecosystems


In the near future, as the computer, the television, the telephone (and more) continues to converge, we will most likely enjoy even more powerful capabilities to conveniently create and share our content as well as participate in a global learning ecosystem — whether that be from within our homes and/or from within our schools, colleges, universities and businesses throughout the world.

We will be teachers and students at the same time — even within the same hour — with online-based learning exchanges taking place all over the virtual and physical world.  Subject Matter Experts (SME’s) — in the form of online-based tutors, instructors, teachers, and professors — will be available on demand. Even more powerful/accurate/helpful learning engines will be involved behind the scenes in delivering up personalized, customized learning — available 24x7x365.  Cloud-based learner profiles may enter the equation as well.

The chances for creativity,  innovation, and entrepreneurship that are coming will be mind-blowing! What employers will be looking for — and where they can look for it — may change as well.

What we know today as the “television” will most likely play a significant role in this learning ecosystem of the future. But it won’t be like the TV we’ve come to know. It will be much more interactive and will be aware of who is using it — and what that person is interested in learning about. Technologies/applications like Apple’s AirPlay will become more standard, allowing a person to move from device to device without missing a  beat. Transmedia storytellers will thrive in this environment!

Much of the professionally done content will be created by teams of specialists, including the publishers of educational content, and the in-house teams of specialists within colleges, universities, and corporations around the globe. Perhaps consortiums of colleges/universities will each contribute some of the content — more readily accepting previous coursework that was delivered via their consortium’s membership.

An additional thought regarding higher education and K-12 and their Smart Classrooms/Spaces:
For input devices…
The “chalkboards” of the future may be transparent, or they may be on top of a drawing board-sized table or they may be tablet-based. But whatever form they take and whatever is displayed upon them, the ability to annotate will be there; with the resulting graphics saved and instantly distributed. (Eventually, we may get to voice-controlled Smart Classrooms, but we have a ways to go in that area…)

Below are some of the graphics that capture a bit of what I’m seeing in my mind…and in our futures.

Alternatively available as a PowerPoint Presentation (audio forthcoming in a future version)

 



 

 

 

 

 

 

 

 

 

 

 

 

— from Daniel S. Christian | April 2011

See also:

Addendum on 4-14-11:

 

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The anti-Blockbuster way: Disrupt your business rituals before someone else does — by Martin Lindstrom

 

 

Excerpt:

Over the years, I’ve worked with many companies who stubbornly believe their product couldn’t be beat. Some were right. Most were wrong. Very often, some of the world’s most iconic brands wake up to an extraordinary industry shift that takes them by surprise–but which, looking back, could have been predicted. The question is: wouldn’t it be better to intuit what the future may resemble before market forces and innovations “suddenly” wreak havoc with your company a few years down the line?

My advice? Throw a live-wire idea–or two, or three, or four–onto your boardroom table now. Get speculative. Get futuristic. Put on your Spock ears. Grab your TED microphone. There’s no other way to uncover how poised you are for a radical change in your industry’s future. If you’re a technology company, spend some time surfing the web in search of intriguing and even jarring slogans that could smash your entire category–such as Skype’s “The Whole World Can Talk for Free,” or Compaq’s “Has it Changed Your Life Yet?” Now try one or another of these slogans on for size. Do they transform the near and far edges of your business? Next question: Who got there first–you or someone else?

Which is why I recommend that you pre-order your own wake-up call today.

 

From DSC :
This goes for higher ed as well…

 

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