Beyond the buzz, where are MOOCs really going? — from wired.com by Michael Horn and Clayton Christensen

Excerpt:

MOOCs can be much more than marketing and edutainment. We believe they are likely to evolve into a “scale business”: one that relies on the technology and data backbone of the medium to optimize and individualize learning opportunities for millions of students.

This is very different than simply putting a video of a professor lecturing online.