A generation hobbled by the soaring cost of college

My thanks to Academic Impressions who sent out the above item and the interactive graphic below.

 

From DSC:
I am not posting these to put down liberal arts colleges/universities/programs.  In fact, I went through a liberal arts program in college and I’m currently working at a liberal arts college.  Rather, I’m posting them to say, “Houston, we have a problem.”  And to then prompt us all to ask, “What are we going to do about it?” 

Which reminds me again of a graphic I created a while back:

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Daniel S. Christian: My concerns with just maintaining the status quo

 

 

Addendum on 5/15/12:

 

Andrew Spear for The New York Times

E. Gordon Gee, the president of The Ohio State University, says that public colleges and universities need to devise a new business model to pay for the costs of education, beyond sticking students with higher tuition and greater debt.

COLUMBUS, Ohio — In a wood-paneled office lined with books, sports memorabilia and framed posters (including John Belushi in “Animal House”), E. Gordon Gee, the president of Ohio State University, keeps a framed quotation that reads, “If you don’t like change, you’re going to like irrelevance even less.”

The Future of TV  - special from CNBC which airs tonight - May 7, 2012

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Also see:

and…

 

Addendums on 5/8/12:

Double vision: TV gets interactive — from thetowntalk.com by Fraizer Moore

Piers Fawkes: The future of TV — from psfk.com by Piers Fawkes

A solid Q&A with such questions as:

  • The old hierarchical vertical order of: channel – series – episode, seems to be in danger, letting the horizontal disorder take its place. What do you think broadcasters can do to serve people during this shift?
  • The TV channel is being challenged, first by VOD and now by internet based services. How do you think the TV channels’ role will evolve in the next 5 years? Will the traditional push-based model maintain its centrality or will users be looking for search-only and pull-based alternatives?
  • A new form of TV means new revenue models. Who do you think will finance the next successful TV show in 10 years and how? Will the new channels’ role generate new business models? How you imagine them?
  • To protect our brain from information overload we need to filter and recommendations are a form of filtering. How do you think people’s recommendations will shape the future role of TV channels in the next years to come?
  • Artificial Intelligence, Smart Agents and algorithms are directing us into a world of Adaptive User Interfaces capable of recognizing different users and provide them with an anticipated, personalized experience. How do you think the future TV will shape around people’s habits and tastes?

The Campus Tsunami — from The New York Times by David Brooks

Excerpts:

But, over the past few months, something has changed.The elite, pace-setting universities have embraced the Internet. Not long ago, online courses were interesting experiments. Now online activity is at the core of how these schools envision their futures.

What happened to the newspaper and magazine business is about to happen to higher education: a rescrambling around the Web.

From DSC:
What David Brooks said in this last bolded sentence (above) is what I have been saying, but in a slightly different way:

Other industries have been up to bat, and the Internet was pitching.  Higher education used to be on deck. But now, higher education is at bat.

 

Sayonara Sony: How industrial, MBA-style leadership killed a once great company — from forbes.com by Adam Hartung

Excerpt:

Who can forget what a great company Sony was, and the enormous impact it had on our lives?  With its heritage, it is hard to believe that Sony hasn’t made a profit in 4 consecutive years, just recently announced it will double its expected loss for this year to $6.4 billion, has only 15% of its capital left as equity (debt/equity ration of 5.67x) and is only worth 1/4 of its value 10 years ago!

 

From DSC:
Blockbuster, Kodak, and now Sony — and I’m sure there are countless others who have moved in and out of prosperous times — but those three come instantly to my mind as more recent examples of The Innovator’s Dilemna — which strikes again!

It reminds me of a Steve Jobs’ quote (and I’ll use the item found at Yastrow.com)

One of Jobs’ business rules was to never be afraid of cannibalizing yourself. “If you don’t cannibalize yourself, someone else will,” he said. So even though an iPhone might cannibalize the sales of an iPod, or an iPad might cannibalize the sales of a laptop, that did not deter him.

 

Addendum (with emphasis from DSC):
Another thought comes from Guy Kawasaki’s talk at TEDxHarkerSchool entitled, “The 12 Lessons I Learned from Steve Jobs”

  • You need to jump to the next curve — don’t duke it out w/ others on the current curve (DSC: Like from the book Jonathan Livingston Seagull...don’t fight it out on the beach with the other seagulls. Instead, learn how to fly. <– that’s been my prayer, LORD teach me how to fly.)
  • Customers cannot tell you what they need  — they can only describe things in terms of what they already have; bigger, faster, cheaper, status quo
  • Challenging your mind is a sign of intelligence  (DSC: Reinvent, staying relevant, be able to completely reverse a viewpoint, cannibalizing own business)
  • “Experts” are clueless
  • The biggest challenges beget the best work
  • Design counts
  • Use big graphics and big fonts
  • Value does not equal price

 

 

 

Harvard, MIT to partner in $60 million initiative to offer free online classes to all — from Boston.com by Mary Carmichael and Johanna Kaiser, Globe Staff and Globe Correspondent

Excerpt:

CAMBRIDGE — Harvard University and the Massachusetts Institute of Technology said today they will team up to launch a $60 million initiative to offer free, online, college-level courses under a joint superbrand known as edX.

The announcement instantly makes the entity a preeminent player in the burgeoning worldwide online education sector, which has seen several major start-ups — including some affiliated with top-tier universities — in recent months.

Also see:

  • MIT and Harvard announce edX — from mit.edu
    Joint partnership builds on MITx and Harvard distance learning; aims to benefit campus-based education and beyond.
  • EdX: A platform for more MOOCs and an opportunity for more research about teaching and learning online — from InsideHigherEd.com by Audrey Watters
    Excerpt:
    At a joint press conference today, Harvard University President Drew Faust and MIT President Susan Hockfield announced a new nonprofit partnership, edX, that would offer free open online courses. If the “X” sounds familiar when paired with MIT, it’s because the Massachusetts Institute of Technology unveiled its plans for MITx late last year, its online learning initiative that would allow anyone with an Internet connection to take an online class from the university and receive a certificate upon successful completion. The first class, 6.002x Circuits and Electronics, is currently underway.
  • EdX: The Future of Online Education is Now
  • Harvard and MIT launch edX to offer free online classes — from CNN.com by James O’Toole
    NEW YORK (CNNMoney) — Always wanted to take a Harvard class? Soon you’ll be able to do so from the comfort of your own home.
  • Massive Courses, Massive Data — from InsideHigherEd.com by Steve Kolowich
    Harvard joins MT in platform to offer massive online courses

Barriers to adoption of online learning systems in U.S. Higher Education - May 1, 2012

 

Excerpt from the preface:

Digital technology has already changed the way colleges and universities function, but no matter how significant those changes feel today, real transformation is just beginning. Every day, a new program in online learning is announced, and on the horizon is the promise of using new adaptive learning technologies —or what we have come to call Interactive Learning Online—to educate more students than ever before at lower cost and with similar or even better learning outcomes.

This Ithaka S+R report is the first in a series that will provide leaders in higher education insight into what has been learned from online learning efforts to date and new research to help them move forward with the development and deployment of more advanced systems in the future.

Many of the lessons in this report can readily be applied locally; that is, they will help leaders make sound decisions for their own institutions. We have also identified two critical issues that if addressed at a system-level, will lead to better outcomes for all: the need for open, shared data on student learning and performance tracked through interactive online learning systems, and the need for investment in the creation of sustainable and customizable platforms for delivering interactive online learning instruction. We hope this report will help to stimulate discussion and planning among leaders on these important topics.

 

Also see:

  • Tempering the Rise of the Machines— from insidehighered.com by Steve Kolowich
    Excerpt (emphasis DSC):
    The report, called “Barriers to Adoption of Online Learning Systems in U.S. Higher Education,” was co-written by Lawrence S. Bacow and William G. Bowen, the former presidents of Tufts and Princeton Universities, respectively, along with several Ithaka analysts. It was bankrolled by the Bill & Melinda Gates Foundation. The report contained little advocacy one way or another; rather, the authors appeared to strive for a dispassionate analysis driven by a general sense that the rise of machine learning is inevitable and universities should be prepared. Their findings were based on interviews with senior administrators at 25 public and private, four-year and two-year colleges, including “deep dive” analyses at five of them.

We can’t wait another year for a new ESEA — from ednetinsight.com by Mary Broderick
Mary Broderick, 2011-2012 President, National School Boards Association (NSBA), and the former chair of Connecticut’s East Lyme Board of Education — Friday, April 13, 2012

Excerpt:

For nearly five years, school leaders around the country have urged Congress to make dramatic changes to the No Child Left Behind law. We’re now reaching a critical point where too many schools are being unfairly penalized, community support is undermined, and we’re forced to sacrifice vital subjects that engage students to focus on state tests.

NCLB—the ten-year-old version of the Elementary and Secondary Education Act (ESEA)—marked nearly half of all public schools as “failing” last year, and 100% will be “failing” by 2014. This absurd statistic demonstrates that the law isn’t working the way it was intended. However, because Congress hasn’t seized the initiative to make major changes, school districts are operating in limbo between a flawed law and an unsure future in the direction of federal policy. For our public schools to move forward and for our children to be competitive, the National School Boards Association (NSBA) is pushing Congress to pass a new law this year. NSBA represents the nation’s 13,800 school boards, but there’re thousands of administrators, teachers, and other school staff members who also see the law’s problems firsthand.

McGraw-Hill report demonstrates power of adaptive learning technology to personalize education and support needs of 21st century students — prnewsire.com
Report illustrates how personalized learning is the key to engage, retain and graduate students and prepare them for the global workforce

Excerpt:

NEW YORK, April 12, 2012 /PRNewswire/ — A new report released today by the McGraw-Hill Education characterizes adaptive learning technology as the lynchpin in personalizing education in today’s K-12 and higher education classrooms. According to the report, adaptive learning technology, also known as a computer-assisted smart tutor, helps teachers tailor instruction for every student in the class, effectively creating a “class of one” and significantly improving learning outcomes.

The authors highlight three of McGraw-Hill’s adaptive programs:

  • LearnSmart is the leading interactive study tool for higher education that adaptively assesses students’ skill and knowledge levels to track which topics students have mastered and which require further instruction and practice. It then adjusts the learning content based on students’ strengths and weaknesses…
  • Power of U is a revolutionary, digitally rich personalized middle school math pilot program that uses real-time assessment data to group students in ways that allow them to learn at their own pace, in their own style, using the medium that works best for them…
  • ALEKS®, one of the pioneer products to use adaptive learning technology, is a web-based assessment and learning system created by the ALEKS Corporation and exclusively distributed by McGraw-Hill Higher Education to colleges and universities.

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From DSC:
These are the types of technologies that will make their way into courses that you can take from your Smart/Connected TV (i.e. “learning from your living room” and “The Forthcoming Walmart of Education” trends continue to develop and are moving one step closer to reality).  

 

Everybody’s worried now — from InsideHigherEd.com by Kevin Kiley
Excerpts:

EASTON, PA. — A year ago, the notion that Smith College — with a $1 billion endowment, high student demand, and frequently cited educational quality — was raising existential questions, particularly about its economic model, seemed a fairly radical notion.

But an idea that seemed striking in the past  — that elite liberal arts colleges might have to make significant changes in the next few years if they are to remain relevant (or present) in the current educational market — is now the hottest topic in the sector.

A conference this week here at Lafayette College entitled “The Future of the Liberal Arts College in America and Its Leadership Role in Education Around the World,” drew more than 200 college administrators, including about 50 college presidents, out of an invite list of U.S. News and World Report’s list of top national liberal arts colleges. Judging by the turnout, the discussion, and the fact that several other conferences addressing these questions are scheduled over the next few months, it’s clear that the questions are on everybody’s mind.

In his opening talk Monday night, Lafayette President Daniel H. Weiss laid out four major challenges facing liberal arts colleges — affordability, public skepticism about the value of a liberal arts degree and college in general, decline in the share of U.S population who fit the demographic patterns of students who traditionally attend liberal arts colleges, and questions about how to incorporate technology into the college and serve a generation of students that is increasingly networked — most of which was addressed in various forms throughout the day Tuesday.

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From DSC:
Many people haven’t liked the messages that I’ve been trying to get across these last several years:

  • That the price of higher education is too high.
  • These high prices have changed — and continue to change — the dynamics of our classrooms across America (and inside our students’ heads/thinking).
  • The predominant business models are not sustainable.
  • We are in a game-changing environment and the perfect storm continues to develop.
  • We must reinvent ourselves to stay relevant and helpful to future generations. The costs of not doing so are enormous and truly have life-long impact.
  • We need to experiment with new business models.
  • There is danger in the status quo.
  • That far more affordable means of obtaining an education are going to continue to materialize (and then asking, what do we want to do about this? How can we ride this wave and not get crushed by it?)
  • The future will have team-based content with extensive analytics — being enabled by a growing set of powerful technologies.

I am encouraged by this conference — and the turnout of 200 college admins and 50 college presidents — because it appears that this perfect storm within higher ed is now being taken more seriously.

Also relevant:

  • The world changed, colleges missed it — from The Huffington Post by Tom Vander Ark
    Excerpt:
    A bunch of colleges are going out of business, only they don’t know it. They pretend that trimming costs and jacking tuition is a solution. They haven’t come to terms with a world where anyone can learn anything almost anywhere for free or cheap.

 

"The American Dream: Fraying of the Folklore" San Francisco Chapter of the National Association of Business Economics. February 29, 2012

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From DSC:

Note the troubling picture here for higher ed — the real median household income continues to decrease in the last several years, yet in those same years, there have still been increases in the cost of tuition.  That is, I’ll bet the going rates of higher ed degrees in California are not at their 1998 prices/levels.

 

Staying Relevant

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Also see:


From DSC: First, some articles that caused these reflections


Discounting heads — from insidehighered.com by Kevin Kiley

Excerpt:

Despite spending nearly 43 percent of their gross tuition revenue from first-time, full-time freshmen on institutional aid for those students, many private colleges and universities had a harder time enrolling students last year, with almost half seeing no growth or a decline in enrollment for 2011, according to survey results released today by the National Association of College and University Business Officers.

From DSC:
It seems to me that it’s highly-possible that the higher ed bubble has started to pop — at least at private colleges and universities. So why doesn’t change occur? See the next article for several reasons.

Failure to change — from insidehighered.com by Robert J. Sternberg

Excerpts:

Universities teach about the importance of societal and organizational change, but often have trouble changing themselves in any but the most superficial ways. As a psychology professor interested in both individual and organizational modifiability, I have studied organizations, including universities, and why it is so difficult for them to change. Meaningful organizational change requires five elements, and unless all five of them are present, the organization — whether a department, school, college, or university — remains static.

Change is not always for the better, of course. But a college or university that is static will inevitably fall behind more dynamic, positively changing institutions. And like any institution that fails to compete, it is on the path to stagnation or death. A dynamic institution will change and, if the change proves to be in the wrong direction, will redirect itself until it finds a sustainable path.

From DSC:
As a relevant aside, it’s not just the “younger folk” who are struggling with student loans either:

Student loans saddle both kinds of seniors: graduates and grandparents — from the Washington Post by Michelle Singletary

Excerpt:

Using data from Equifax credit reports, the Federal Reserve Bank of New York found that people 50 and older are carrying nearly $135 billion in student-loan debt. Those 60 or older have student-loan balances of more than $36 billion.

 


It’s these types of dynamics and trends that are catalysts for what I call:


“Learning from the Living Room”
Though 2-5 years away, signs point to it coming to fruition
(my prediction is that this movement will really gain traction when Apple’s Connected/Smart TV hits the market and as more people get fed up with the current, unresponsive accredidation monopolies within higher ed). Some example/recent articles:

  • The Evolution of the Digital Living Room — from digitalvideospace.blogspot.com by Chuck Parker
    Excerpt:

    Apple with its iPad, Apple TV and iCloud for movies and TV shows has delivered a seamless ecosystem to the consumer’s digital living room for owning and watching content from multiple devices in the home. The rest of the industry (SmartTVs, connected devices, Android tablets) struggles to create a similar experience when they are a single-brand ecosystem and fail miserably when there are devices from multiple manufacturers in the household.
    .
  • Google and Microsoft’s new battleground: Your living room — from ComputerWorld by Preston Gralla
    The upshot will have surprising implications for IT
    .
  • Why the future of Shazam is TV, not music — from readwriteweb.com by Richard MacManus
    Excerpt:

    Shazam is in the midst of a major pivot. Currently it earns most of its revenue off advertising from the music app. But within two years, the company told ReadWriteWeb, TV will provide the majority of Shazam’s revenue. Just how big an opportunity is TV for Shazam? According to statistics from the company, it is already outpacing both Facebook and Twitter in second screen user engagement.

“The Forthcoming Walmart of Education” …which is already happening, but far more significant changes will come in the next 1-5 years as people look for more affordable alternatives. A graphic I created back in 2008 states what I see developing and will be a piece of the higher ed landscape in the future:
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Besides the items mentioned above (i.e. changes in price and delivery mechanisms),
what might some of these innovations look like? Here are some ideas/articles/examples:


  • Be more responsive to real-world/market needs
    Example:
    12 college majors we hope to see soon
    — from bestcollegesonline.com
    While some college majors have been around for decades or even centuries, others are relatively new and some are still waiting on the horizon to be added to college programs around the world as new technologies and demands shape the needs of modern students. While a host of degree programs have been added over the past 10 or 20 years, many related to computers and other forms of technology, many more will be needed in the future to keep up with a world that is rapidly changing.
    .
  • Introduce more innovations and be willing to experiment with different models
    Examples besides MITx, Udemy, U of People, iTunes U, YouTube Edu, etc.:
    ANGELS, a new European research project, a gateway to the future.

    ANGELS project (Augmented Reality Network Generating Learning on Safety), is the training system that will revolutionize education and learning on safety and health at work, particularly in the hospital facilities. This tool aims at innovating in terms of training on health and safety at work with the use of augmented reality (computer system that can superimpose 3D image on a real image to combine real and virtual). ANGELS introduces 4 key innovations: A practice adapted to an innovative new technology, a realistic assessment in tune with the XXIst century in the area of education and training, a large field of application in the health care facilities and the creation of a starter kit for public and private organizations, training centers and academic centers.
    .
  • …and bring the prices WAAAY down!!!

 

 

 

NTT videoconferencing system transplants faces onto mobile telepresence screens

 

From DSC:

  • Another innovation that aids web-based collaboration.
  • Make that one more movement up the disruptive innovation curve (of online learning).

 

 

As an addendum on 3/4, check out:

Rethinking higher education business models — from americanprogress.org by Robert Sheets, Stephen Crawford, Louis Soares

Excerpt:

The theory ofdisruptive innovation—the notion that certain innovation can improve a product or service in such a way that it creates new markets that displace existing ones—was developed and advanced by Christensen in the 1990s. According to Christensen, who has studied the evolution of many industries, disruptive innovation occurs when sophisticated technologies are used to create more simplified and more accessible solutions to customers’ problems—solutions that are often less high performing than previous technologies but whose price and convenience attract whole new categories of consumers. The first generations of transistor radios, desktop computers, and MP3 players are examples. These new solutions—innovations to existing technologies deployed through new business models—gradually improved to the point where they displaced the previously dominant solutions. Christensen’s key point, however, is that new technologies like these cannot achieve their transformative potential without compatible changes in their industry’s business models and value networks, which in turn may require shifts in the standards and regulatory environment.

From DSC:
Given the current rumblings of massive changes that are about to take place (if they haven’t already) within the higher education landscape, each person within higher education that has key strategic and leadership responsibilities should be required to read the two books mentioned below. I assert this because these world-class researchers and authors have discovered and documented phenomenon that is affecting all of higher education at this point in time. Understanding the concepts in these books will help your college or university not only survive — but thrive — in the future.

  • The Innovator’s Dilemma — by Clayton M. Christensen
    Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School. Christensen is also co-founder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and Innosight Institute, a non-profit think tank. He is the author or coauthor of five books including the New York Times bestsellers The Innovator’s Dilemma, The Innovator’s Solution and most recently, Disrupting Class.
    .
  • Disrupting class, expanded edition: How disruptive innovation will change the way the world learns — by Clayton Christensen, Curtis W. Johnson, Michael B. Horn.

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Also:

From DSC:
That article reminds me of a posting on my archived site from 4/11/09:

Let’s reallocate funds towards course development, and then let’s leverage those learning materials throughout the world!

 

Reallocate funds to course development, and bring costs WAAAAYYYY down and ACCESS WAAAYYY  UP!

For students: Bring costs waaaayyyyy down and access waaayyy up!
Plus, no more defaulted loans, students could experience richer content, students wouldn’t have to wait as much on financial aid decisions. There would be fewer financial aid headaches; and the resources devoted to figuring out & processing financial aid could be reduced. The issue will be how an institution can differentiate itself in such a new world…but that issue will have to be dealt with in the future anyway.

Hard at work in the jobless future — from WFS.org by James H. Lee
Jobs are disappearing, but there’s still a future for work. An investment manager looks at how automation and information technology are changing the economic landscape and forcing workers to forge new career paths beyond outdated ideas about permanent employment.

Excerpt:

The Future of Work: Emerging Trends
Work will always be about finding what other people want and need, and then creating practical solutions to fulfill those desires. Our basic assumptions about how work gets done are what’s changing. It’s less about having a fixed location and schedule and more about thoughtful and engaged activity. Increasingly, this inspiration can happen anytime, anyplace.

There is a blurring of distinctions among work, play, and professional development. The ways that we measure productivity will be less focused on time spent and more about the value of the ideas and the quality of the output. People are also going to have a much better awareness of when good work is being done.

 

Items re: the connected living room; relates to what I call a future “learning from the living room” environment

The human voice, as game changer — from nytimes.com by Natasha Singer


Matthew Cavanaugh for The New York Times

Vlad Sejnoha demonstrated Nuance’s Dragon TV system, which obeys spoken commands to
flip channels, for example, or shop on screen on Amazon.com.

Apple’s iCloud will teach Apple’s Smart TV remote new tricks — from patentlyapple.com

6 answers about your next TV, with or without Apple — from forbes.com by Michael Humphrey

10 tech commandments for the TV industry — from thenextweb.com by Martin Bryant

Smart TVs are growing in popularity — from business-news.thestreet.com by Steve Adams

smartTV Quincy gh 032112-284-wihr.jpg

Image from Gary Higgins/The Patriot Ledger

Paul Berrini, a salesman at Hancock T.V.& Appliance in Quincy, demonstrates
some of the new features of “smart” televisions, Wednesday, March 21.

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10 AirPlay-ready iPad apps that make Apple TV worth it — from  readwriteweb.com by John Paul Titlow

Entertainment and Streaming Media – The Recent Past and the Future — from homesystemintegration.com by Alan Ruby

Connected Living Room 1

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TVs may soon be used to spy on youfrom smartplanet.com by Tuan C. Nguyen

 

 
© 2025 | Daniel Christian