The tech industry’s massive marketing problem — from readwrite.com by Matt Asay

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The Tech Industry's Massive Marketing Problem

 

Excerpt:

The US has a skilled developer shortage, and it’s one of its own making. While Silicon Valley wrings its hands over H1B visa caps on skilled foreign workers, the bigger issue remains the U.S.’ inability to educate its own citizens. Actually, it may be worse than this: while we may educate a surplus of STEM (Science, Technology, Engineering and Mathematics) students for traditional STEM roles, we seem to fail to entice enough of them to get into technology.

Which is bizarre, if we stop to think about this for even a nanosecond.

 

Comments/reflections on this from DSC:

I think that the shock waves are still being felt from the decades’ worth of how the corporate world handled IT-related personnel and projects — that and the Dot Com crash.

A member from our CS department mentioned a while back that many of the high school career counselors were encouraging students not to go into a technology-related field such as programming.  I think they were basing such a perspective on how quickly the tech-related projects and personnel were dropped when the economy started heading south.

Another tough thing about the tech-side of the house…
With the pace of technological change, choosing which technologies to invest one’s time in is very difficult. One can easily choose an incorrect path or a product line or a programming language that didn’t turn out to be the one in demand.

 

The connected TVs are here… interactive programming & native apps will follow— from venturebeat.com by Habib Kairouz

 

The connected TVs are here… interactive programming & native apps will follow
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Excerpt:

Innovative devices have always fueled new application ecosystems. The software industry was enabled by the WinTel PC platform; and hundreds of thousands of websites were built once the PCs became “connected.” In the last few years, we have witnessed the same trend in mobile; more than 700,000 apps have been created for Web-enabled phones. We’ll soon see connected TVs fueling a similar ecosystem of interactive programming and native apps. With nearly a quarter of all U.S. households currently using connected TVs (according to eMarketer), we have reached the tipping point of mass adoption.

As opposed to the disastrous impact the Internet had on the print industry, I see the innovation of the connected TV market as a tremendous, yet accretive, evolution as opposed to a threat. Here’s why:

My reflections on “MOOCs of Hazard” – a well-thought out, balanced article by Andrew Delbanco


From DSC: Below are my reflections on MOOCs of Hazard — from newrepublic.com by Andrew Delbanco — who asks:  Will online education dampen the college experience? Yes. Will it be worth it? Well…


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While I’m not sure that I agree with the idea that online education will dampen the college experience — and while I could point to some amazing capabilities that online education brings to the table in terms of true global exchanges — I’ll instead focus my comments on the following items:

 

1) Massively Open Online Courses (MOOCs) are recent experiments — ones that will continue to change/morph into something else.
They are half-baked at best, but they should not be taken lightly. Christensen, Horn, Johnson are spot on with their theories of disruption here, especially as they relate to innovations occurring within the virtual/digital realm.  For example, the technologies behind IBM’s Watson could be mixed into the list of ingredients that will be used to develop MOOCs in the future.  It would be a very powerful, effective MOOC indeed if you could get the following parties/functionalities to the table:

  • IBM — to provide Watson like auto-curation/filtering capabilities, artificial intelligence (AI) capabilities, as well as data mining/learning analytics expertise, joined by
  • Several highly-creative firms from the film/media/novel/storytelling industry, who would be further joined by
  • Experts from Human Computer Interaction (HCI)/user interface/user experience design teams, who would be further joined by
  • Programmers and interaction specialists from educational gaming endeavors (and from those who can design simulations), joined by
  • Instructional designers, joined by
  • The appropriate Subject Matter Experts who can be reached by the students as necessary, joined by
  • Those skilled in research and library services, joined by
  • Legal experts to assist with copyright issues, joined by
  • Other specialists in mobile learning,  3D, web development, database administration, animation, graphic design, musicians, etc.

It won’t be long before this type of powerful team gets pulled together — from some organizations(s) with deep pockets — and the content is interacted with and presented to us within our living rooms via connected/Smart TVs and via second screen devices/applications.

2) The benefits of MOOCs
  • For colleges/universities:
    • MOOCs offer some serious marketing horsepower (rather than sound pedagogical tools, at this point in time at least)
    • They are forcing higher ed to become much more innovative
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They move us closer to team-based content creation and delivery
      .
  • For students:
    • They offer a much less expensive option to go exploring disciplines for themselves…to see if they enjoy (and/or are gifted in) topic A, B or C
    • They provide great opportunities to build one’s personalized learning networks, as they bring forth those colleagues who are interested in topic A, B, or C
    • They provide a chance to see what it’s like to learn about something in a digital/virtual manner

3)  The drawbacks of MOOCs:
  • MOOCs are not nearly the same thing as what has come to be known as “online learning” — at least in the higher ed industry. MOOCs do not yet offer what more “traditional” (can I say that?) online learning provides: Far more support and pedagogical/instructional design, instructor presence and dialog, student academic support services, advising, more student-to-student and student-to-faculty interaction, etc.
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  • MOOCs are like drinking from a firehose — there are too many blogs/RSS feeds, twitter feeds, websites, and other resources to review.

4) It would be wise for all of us to be involved with such experiments and have at least a subset of one’s college or university become much more nimble/responsive.

 

Also see:

How the internet is making us poor — from qz.com by Christopher Mims

Excerpt:

Everyone knows the story of how robots replaced humans on the factory floor. But in the broader sweep of automation versus labor, a trend with far greater significance for the middle class—in rich countries, at any rate—has been relatively overlooked: the replacement of knowledge workers with software.

 

 

Also see:

 

From DSC:
So…what courses aren’t we teaching in K-12 and in higher ed that we need to be teaching to help our students get prepared for this quickly-changing situation in the workplace? Now? In the near future? 

What’s some good career advice (or resources) out there?

Dan Pink’s A Whole New Mind is one resource that comes to mind.

 

 

 

 

 

Desktop PCs less popular than ever — from Scott Martin and Jon Swartz, USA TODAY — with thanks to Mr. Rick DeVries at Calvin College for this resource

 

DesktopPCsLessPopThanEver-Feb2013

3 demos available now from socraticarts.com — per Roger Schank (@rogerschank)

 

Excerpt from SEO module:

How is this course different than most university courses?

This course differs from a typical university course in many ways. It is based on a story-centered, learn-by-doing approach, rather than lectures and exams. The context in which you work is not a classroom but a job, with task assignments similar to those done by professionals in the real world. Unlike the real world, we are here to help you as you move through the scenario.

  • Our support resources, which include books and links, have been carefully selected to be directly relevant to the tasks you need to accomplish. They are appropriate for beginners, and aligned with the current professional standards of best practice.
  • Our mentors will give you detailed, informative critiques of your solutions, pointing out how your solutions can be dramatically improved.

The net result of the above is that if you successfully complete this course, you will achieve not just basic understanding of key concepts, but actual mastery of the skills needed in the real world.

 

Most popular programming languages of 2013 — from CodeEval.com with thanks to brian k (@iEducator) for posting this on twitter

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The new basis of competition and the superiority of ecosystem economics — from visionmobile.com by Michael Vakulenko

Also see:

The changing landscape of app discovery — from visionmobile.com by Andreas Pappas

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VisionMobile - The changing landscape of app discovery

 

Also see:

 

DeveloperEconomics-Feb2013

 



Also see the following infographic from
OnlinePhDPrograms.com

Making Money with iOS Education Apps

From DSC:
My dad sent me this in an email — I’ll include it here as a graphic to insure that I get the layout correct:

 

ResearchFromCambridgeUniversity-PowerOfMind

 

Another excerpt from the email:

If you can raed this, you have a sgtrane mnid, too.

Can you raed this? Olny 55 plepoe out of 100 can. I cdnuolt blveiee that I cluod aulaclty uesdnatnrd what I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in what oerdr the ltteres in a word are, the olny iproamtnt tihng is that the frsit and last ltteer be in the rghit pclae. The rset can be a taotl mses and you can still raed it whotuit a pboerlm. This is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe. Azanmig huh? Yaeh and I awlyas tghuhot slpeling was ipmorantt!

 

From DSC:
What amazed me about this was in the meta cognitive processes of my mind I sensed my mind struggling to make sense of the first couple words…but then, as I moved forward, my mind went back and filled in the gaps and moved forward with understanding what the words were saying.  Then it occurred to me how amazing the human mind is — glory to God!  Humans can pick up patterns much quicker than computers and algorithms. Not that algorithms can’t be tweaked over time, but humans are key in getting them headed in the right direction in the first place!

P.S. I also saw this type of thing at Jimmy Johns; but that’s even one step further outside the academic realm than even an email from someone’s dad!  But thanks Dad if you are reading this!  I found it to be an amazing exercise.   🙂

 

 

StudyByApp-Jan2013

 

From DSC:
With thanks to Mr. Michael Haan, Technology Integration Specialist/Purchasing at Calvin College, for this resource.

Have you tried this app/service yet?  If so, what’s your feedback?

 

 

What if the HCI within Leap could be applied towards an entire video wall / display?

 

Also see:

 

HTML5DevConf – October 2012 — Recordings

Excerpt:

What is the HTML5 Developer Conference?

The HTML5 Developer Conference has become the largest JavaScript and HTML5 developers conference in the world! With a number of varying and expanding approaches, tools, best practices, and advice to be had, there’s a lot of new information to wrap your head around.

We provide tracks on Javascript, HTML5, Apps & Games, client, server, mobile, and more. See leading edge sessions given by renowned speakers…

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Talk about the creative side of computing! Turning video games into live music -- meet the Tacit Group

 

From DSC:
Some serious cross-disciplinary work/fun/experimentation going on here!

 

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