Transmedia in the church — check out the work of  The reThink Group

From DSC:
I recently reflected that the materials that my wife is using for her pre-K through 5th grade ministry illustrates some serious use of transmedia in the church!

Check out the work of The reThink Group. For example, see I say transmedia because they are ultimately telling THEE story — the Gospel — across a multitude of channels and delivery methods. Just looking at the description below of one of these channels — Parent Cue app for the iPhone — lets you know that they are pursuing multiple channels to enlist the aid of parents in relaying the gospel message to their kids.

  • A Parent Cue app for the iPhone
    Our lives are busy. As parents, we want to prioritize our children. We want to do everything we can to invest in them relationally, to guide them developmentally and to help them grow in their faith in Christ. But it’s just so easy to get caught up in the urgent day-to-day business of life.  This Parent Cue App provides you with simple CUES throughout the week that remind you to pause and make the most of everyday moments. Every month, Parent Cue will focus on one specific virtue, or life application. You will receive prompts for videos, activities, discussion questions and more that will help you connect with your child around this one key virtue. These prompts will come in the form of Drive Time videos, Hang Time activities, and Meal Time discussion starters to help you fit them into the day-to-day moments of your routine. There’s even a section just for you called Parent Time that’s filled with parent blogs, podcasts and more.

Beside the above app, they also have:

Wow! That’s a lot of information to keep coordinated, but The reThink Group is harnessing the power of multiple types of media/channels to positively impact the hearts and minds of children.





 In this funny, eye-opening, and inspiring film,
director Tiffany Shlain takes audiences on an
exhilarating rollercoaster ride to discover what it
means to be connected in the 21st century.


From DSC:
My thanks to Mr. Joseph Byerwalter for this resource.



Designing Interactive Narrative -- Stephen Erin Dinehart -- September 2011


Example slides:






Pacing in Transmedia Storytelling — from Transmedia Storyteller blog by Robert Pratten


Figure 1 Four dimensions of pacing in transmedia storytelling

Four dimensions of pacing in transmedia storytelling



Figure 2 Experience pacing vs story development

Experience pacing vs Story pacing

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A new model of storytelling: Transmedia — from by Laura Fleming


From Daniel Christian: Fasten your seatbelts! An accelerated ride through some ed-tech landscapes.

From DSC:
Immediately below is a presentation that I did for the Title II Conference at Calvin College back on August 11, 2011
It is aimed at K-12 audiences.


Daniel S. Christian presentation -- Fasten your seatbelts! An accelerated ride through some ed-tech landscapes (for a K-12 audience)


From DSC:
Immediately below is a presentation that I did today for the Calvin College Fall 2011 Conference.
It is aimed at higher education audiences.


 Daniel S. Christian presentation -- Fasten your seatbelts! An accelerated ride through some ed-tech landscapes (for a higher ed audience)


Note from DSC:

There is a great deal of overlap here, as many of the same technologies are (or will be) hitting the K-12 and higher ed spaces at the same time. However, there are some differences in the two presentations and what I stressed depended upon my audience.

Pending time, I may put some audio to accompany these presentations so that folks can hear a bit more about what I was trying to relay within these two presentations.

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Blurb mobile -- stories are everywhere

Also see:

‘Narrate, curate, share’: How blogging can catalyze learning — from by W. Gardner Campbell


What is blogging? Is it like an online journal? If so, how is a public journal of academic value? Should I give my students prompts? Will they think this is merely busy work? Should their blogs be about work done in specific classes, work done in several classes, work done outside of class, or all of the above?

Storytelling: Digital technology allows us to tell tales in innovative new ways — from by Aleks Krotoski
As the tools available to publishers grow more sophisticated, it’s up to us to experiment and see what sticks

Intel predicts Smart TV is the device of the future — from’s blog
Chipmaker Intel believes that the Smart TV is the electronic device of the future, in the living room anyway.


The Smart TV is already upon us, in its various forms from various manufacturers. It has arrived with 3D capabilities, web browsing and social networking and applications. Currently Samsung and LG seem to be two of the big players pushing the Smart TV to consumers.

Also see:


The Cab Ride

The Cab Ride

The cab arrived at the address and honked the horn. After waiting a few minutes I walked to the door and knocked… ‘Just a minute’, answered a frail, elderly voice. I could hear something being dragged across the floor.

After a long pause, the door opened. A small woman in her 90’s stood before me…

She was wearing a print dress and a pillbox hat with a veil pinned on it, like somebody out of a 1940’s movie.

By her side was a small nylon suitcase. The apartment looked as if no one had lived in it for years. All the furniture was covered with sheets. There were no clocks on the walls, no knickknacks or utensils on the counters. In the corner was a cardboard box filled with photos and glassware.

‘Would you carry my bag out to the car?’ she said. I took the suitcase to the cab, then returned to assist the woman. She took my arm and we walked slowly toward the curb.

She kept thanking me for my kindness. ‘It’s nothing’, I told her.. ‘I just try to treat my passengers the way I would want my mother treated’.

‘Oh, you’re such a good boy’, she said. When we got in the cab, she gave me an address and then asked, ‘Could you drive through downtown?’

‘It’s not the shortest way,’ I answered quickly…

‘Oh, I don’t mind,’ she said. ‘I’m in no hurry. I’m on my way to a hospice’. I looked in the rear-view mirror. Her eyes were glistening. ‘I don’t have any family left,’ she continued in a soft voice.. ‘The doctor says I don’t have very long.’ I quietly reached over and shut off the meter.

‘What route would you like me to take?’ I asked.

For the next two hours, we drove through the city. She showed me the building where she had once worked as an elevator operator. We drove through the neighborhood where she and her husband had lived when they were newlyweds. She had me pull up in front of a furniture warehouse that had once been a ballroom where she had gone dancing as a girl. Sometimes she’d ask me to slow in front of a particular building or corner and would sit staring into the darkness, saying nothing.

As the first hint of sun was creasing the horizon, she suddenly said, ‘I’m tired. Let’s go now’.

We drove in silence to the address she had given me. It was a low building, like a small convalescent home, with a driveway that passed under a portico.

Two orderlies came out to the cab as soon as we pulled up.. They were solicitous and intent, watching her every move. They must have been expecting her.

I opened the trunk and took the small suitcase to the door. The woman was already seated in a wheelchair.

‘How much do I owe you?’ she asked, reaching into her purse.

‘Nothing,’ I said.

‘You have to make a living,’ she answered.

‘There are other passengers,’ I responded.

Almost without thinking, I bent and gave her a hug.

She held onto me tightly.

‘You gave an old woman a little moment of joy,’ she said. ‘Thank you.’

I squeezed her hand, and then walked into the dim morning light…

Behind me, a door shut. It was the sound of the closing of a life…

I didn’t pick up any more passengers that shift. I drove aimlessly lost in thought. For the rest of that day, I could hardly talk. What if that woman had gotten an angry driver, or one who was impatient to end his shift? What if I had refused to take the run, or had honked once, then driven away?

On a quick review, I don’t think that I have done anything more important in my life.

We’re conditioned to think that our lives revolve around great moments. But great moments often catch us unaware-beautifully wrapped in what others may consider a small one.

People may not remember exactly what you did, or what you said *but* they will will always remember how you made them feel.


Traditional embraces Transmedia – to great effect in kid’s storytelling — from by Adriana Hamacher


The current buzz around Transmedia is justified to its capital T, to listen to some of the original and fascinating ways theatre, film and even toys are being developed. The award winning Unlimited Theatre Co. and Makieworld were two of the best which showcased at the Children’s Media Conference in Sheffield, UK, last week.

From MakieLab:

MakieLab is a new games-and-toys company, founded this year and based in London. We’re making a new kind of toy: customisable, 3D-printed, locally made, and internet-enabled.

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X Media Lab Presents: The 2011 Jeff Gomez Transmedia Masterclass Series (Australia)

Part I: The Power of Transmedia Storytelling

  • The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.

Part II: Immersion & Incubation

  • The role of the Grand Narrative
  • Criteria for a successful transmedia franchise
  • The elements of storyworld incubation
  • Criteria for an evergreen franchise

Part III: Development

  • Fiction vs. Non-Fiction / Open vs. Closed systems
  • Brand archetypes and aspirational drivers
  • Intellectual Property Bibles and Mythologies
  • Building platform-neutral Storyworlds that are extensible over multiple touchpoints
  • Establishing Authorship and Pitch Materials
  • Failed properties

Part IV: Production

  • Building partnerships, fans and coalitions
  • Role of the driving platform
  • Defining and incentivizing canon
  • Constructing bridges between marketing, digital and creative
  • Remaining the visionary (consumer products & licensing)

Part V: The Future of Transmedia Narrative

© 2021 | Daniel Christian