X Media Lab Presents: The 2011 Jeff Gomez Transmedia Masterclass Series (Australia)

Part I: The Power of Transmedia Storytelling

  • The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.

Part II: Immersion & Incubation

  • The role of the Grand Narrative
  • Criteria for a successful transmedia franchise
  • The elements of storyworld incubation
  • Criteria for an evergreen franchise

Part III: Development

  • Fiction vs. Non-Fiction / Open vs. Closed systems
  • Brand archetypes and aspirational drivers
  • Intellectual Property Bibles and Mythologies
  • Building platform-neutral Storyworlds that are extensible over multiple touchpoints
  • Establishing Authorship and Pitch Materials
  • Failed properties

Part IV: Production

  • Building partnerships, fans and coalitions
  • Role of the driving platform
  • Defining and incentivizing canon
  • Constructing bridges between marketing, digital and creative
  • Remaining the visionary (consumer products & licensing)

Part V: The Future of Transmedia Narrative