Recent trends in storytelling and new business models for publishers — from smashingmagazine.com by Jose Martinez Salmeron; with thanks to Gary Hayes for the Scoop on this

Excerpts (emphasis DSC):

It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This transition has opened up opportunities for experimentation, and many players are trying to define the future of media in general, and journalism in particular.

In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.

The Media Industry As We Knew It Is Gone

“The publishing ecosystem is now primed for complete disruption.” – Craig Mod

 
 

DanielChristianWalmartOfEducationCampusTechnology-C-Level-10-16-13

 

From DSC:
This piece is from a recent interview I did with Mary Grush (Campus Technology; @Campus_Tech) re: The Walmart of Education.  Though this vision dates back to 2008, we are most assuredly seeing signs of this vision taking place today.  Thanks Mary for your time!

It’s important to note that this vision also aligns with what I’ve been saying about Learning from the Living [Class] Room.  Videos regarding this vision have been designed, shot, edited — and they are forthcoming.  I’d like to thank Mr. Steven Niedzielski (@marketing4pt0) here at Calvin College and also Mr. Sam Beckett (@samjohnbeck) for their help and assistance with those videos. 

 

 

 

 

BetterMoneyHabits-BoA-KhanAcademy-Octo2013

From DSC:
Thanks to Krista Spahr, Senior Instructional Designer at Calvin College, for this resource.

It’s interesting to see the lines blurring between the workplace, higher education, and even K-12. Pooling resources, establishing more collaborations, etc. may be part of our future — especially if it initially costs a lot create the materials. But then — as with the Walmart of Education — there is some serious volume underlying these trends.

It appears from the introductory piece here that Sal’s not out to make money with this — he’s trying to stay true to their mission.

 

 

 

Berklee online degrees would cost half of campus study programs — from bostonglobe.com by Matt Rocheleau

Excerpt (emphasis DSC):

Berklee College of Music announced Wednesday that it will begin offering bachelor’s degrees online in fall 2014 that will cost less than half of what students pay to take courses on its Boston campus.

The college said it will become the first nonprofit music institution to offer accredited bachelor’s degrees online. The degrees include professional studies in music business and music production.

“This is all about expanding access,” said Debbie Cavalier, vice president of online learning and continuing education for Berklee Online. “This is a way to provide access to people across the world who want to learn from Berklee faculty, but aren’t able to study here on our campus in Boston.”

From DSC:
This is yet another example of The Walmart of Education trend that continues to develop.

 

Microsoft joins Degreed’s crusade to ‘jailbreak the degree’ – from gigaom.com by Ki Mae Heussner

Excerpt:

Degreed, a San Francisco startup taking on traditional degrees and diplomas with a digital credential that reflects lifelong learning, has recruited its first corporate partner to its corner.

This week the startup said it will launch a partnership with Microsoft Virtual Academy, the tech giant’s online IT training site, which will give students who complete the program’s classes a way to display their achievements on Degreed.

 

From DSC:
AT&T and Georgia Tech.
Google and edX.
Microsoft and Degreed.

IBM sending Watson to school and partnering with 1000+ universities (see here and here).
JP Morgan and University of Delaware (see this addendum from 10/7/13)

Is there a new trend forming here?

 

 
 

Job market embraces Massive Online Courses — from online.wsj.com by Douglas Belkin and Caroline Porter
Seeking better-trained workers, AT&T, Google and other firms help design and even fund web-based college classes

Excerpt (emphasis DSC):

Big employers such as AT&T Inc. and Google Inc. are helping to design and fund the latest round of low-cost online courses, a development that providers say will open the door for students to earn inexpensive credentials with real value in the job market.

New niche certifications being offered by providers of massive open online courses, or MOOCs, are aimed at satisfying employers’ specific needs. Available at a fraction of the cost of a four-year degree, they represent the latest crack in the monopoly traditional universities have in credentialing higher education.

The Massachusetts Institute of Technology, along with its MOOC partner edX, is starting a course sequence called the XSeries, and plans to ask for input from a consortium of about 50 companies, including United Parcel Service Inc., Procter & Gamble Co. and Wal-Mart Stores Inc. For up to $700, students will be able to take a test and earn a “verified certificate” in subjects like computer science and supply-chain management.

Meanwhile, companies such as Yahoo Inc. have begun reimbursing employees who take certified courses from Coursera, another MOOC provider.

 

 

 

True personalization is the next big thing in multiscreen TV [Moulding]

True personalization is the next big thing in multiscreen TV — from .v-net.tv by John Moulding

 

 

 

From DSC:
Not a far stretch to see some applications of this in the future aimed at learning objects/learning agents/and personalized streams of content.

 

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

Addendum:
(With thanks going out to Mr. Richard Byrne over at the Free Technology for Teachers blog for this item
)

 

 

SchoolsWorldTV-Sept2013

 

Don’t go the way of the newspapers — from revolution.com by Donn Davis on August 28, 2012

Excerpt (emphasis DSC):

So the fall of the great Tribune Company was not about getting blindsided. It was not about failing to understand what was going on with new technologies. It was about failing to act.

The newspaper industry’s Shakespearean fall is a lesson in inaction (like the fate of hero Hamlet). Inaction in the face of disruptive technologies took many forms. “Won’t be a major game-changer,” most said. “Won’t impact good companies like ours,” some opined. “Won’t impact the company until long after I have retired,” others demurred. The leaders of colleges and universities must not make the same mistake of sitting on their hands.

Both the newspaper industry and higher-education are risk-averse, so the strong bias will be the status quo.

 

 

From DSC:
Great call here Donn; I would also add “Board of Trustees” to your TO: line.

 

 

Higher education is headed for a shakeout, analysts warn — from hechingerreport.org by Jon Marcus

Excerpt (emphasis DSC):

“A growing percentage of our colleges and universities are in real financial trouble,” the financial consulting firm Bain & Company concluded in a reportone-third of them, to be exact, according to Bain, which found that these institutions’ operating costs are rising faster than revenues and investment returns can cover them.

That’s because, as enrollments decline and families become more sensitive to price, colleges are cutting deeply into their revenue by giving discounts to attract students. The result is that, even though their sticker prices seem to be ballooning faster than the inflation rate, many of these schools are falling further and further behind.

 

Also see:

 

 

Daniel S. Christian - Think Virtual -- April 2012

 

IBM-WatsonAtWork-Sept2013

 

From DSC:
IBM Watson continues to expand into different disciplines/areas, which currently include:

  • Healthcare
  • Finance
  • Customer Service

But Watson is also entering the marketing and education/research realms.

I see a Watson-type-of-tool as being a key ingredient for future MOOCs and the best chance for MOOCs to morph into something very powerful indeed — offloading the majority of the workload to computers/software/intelligent tutoring/learning agents, while at the same time allowing students to connect with each other and/or to Subject Matter Experts (SME’s) as appropriate.

The price of education could hopefully come way down — depending upon the costs involved with licensing Watson or a similar set of technologies — as IBM could spread out their costs to multiple institutions/organizations.  This vision represents another important step towards the “Walmart of Education” that continues to develop before our eyes.

Taking this even one step further, I see this system being available to us on our mobile devices as well as in our living rooms — as the telephone, the television, and the computer continue to converge.  Blended learning on steroids.

What would make this really powerful would be to provide:

  • The ability to create narratives/stories around content
  • To feed streams of content into Watson for students to tap into
  • Methods of mining data and using that to tweak algorithms, etc. to improve the tools/learning opportunities

Such an architecture could be applied towards lifelong learning opportunities — addressing what we now know as K-12, higher education, and corporate training/development.

.

 

The Living [Class] Room -- by Daniel Christian -- July 2012 -- a second device used in conjunction with a Smart/Connected TV

 

 

 

Obama’s Ratings for Higher Ed — from insidehighered.com by Scott Jaschik

Excerpt (emphasis DSC):

WASHINGTON — President Obama appears to be making good on his vow to propose a “shake-up” for higher education.

Early Thursday, he released a plan that would:

  • Create a new rating system for colleges in which they would be evaluated based on various outcomes…
  • Link student aid to these ratings…
  • Create a new program that would give colleges a “bonus” if they enroll large numbers of students eligible for Pell Grants.
  • Toughen requirements on students receiving aid.

The White House also said President Obama is “challenging” colleges to “adopt one or more” of practices he called “promising” to “offer breakthroughs on cost, quality or both.” Among them: competency-based learning that moves away from seat time, course redesign (including massive open online courses), the use of technology for student services, and more efforts to recognize prior learning.

 

 

Also see:

 

ShakingUpHigherEd-Barack-Obama-August-22-2013
 

Twitter buys open source training company Marakana to power new “Twitter University” for engineers — from techcrunch.com by Ingrid Lunden

Excerpt:

Twitter today announced its latest acquisition, along with a move into offering richer resources to attract better engineering talent to the company. It has bought Marakana, an open-source technical training company; and in turn, Marakana will be the force behind a new effort called Twitter University. School mascot: a blue bird, not a whale.

 

From DSC:
I’ve asked from time to time if the corporate world would develop their own MOOCs…

I’ve suggested that if higher ed doesn’t get much more responsive to the needs of business — as well as to our government — alternatives may likely crop up….

…so I can’t help but wondering if this isn’t an example of that very type of thing occurring (i.e. the corporate world developing alternative paths to getting what they need).

It may not be MOOCs, but disruption will occur one way or another if higher ed doesn’t experiment and innovate with a much greater degree of intensity and fervency.  We need to be far more responsive!

The items in this posting are a great illustration of why I call this blog, Learning Ecosystems — how we learn and what we learn about is an ecosystem — both individually and corporately.  We have self-organizing systems for learning that constantly change — involving people, institutions, technologies, and more. Very few things are staying in place/the same these days — and the very pace of change has changed.  If we were to look at our learning ecosystems through a gigantic “microscope”, the organisms and nodes would be very active these days!

 

Also see:

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MOOCsRevCorpLandD-Forbes-Meister-Aug2013

 .

Excerpt (emphasis DSC):

To fix its problem, McAfee turned to a concept sweeping the education scene: Massive Open Online Courses, or MOOCs. By using a tenet of MOOCs called “flipping the classroom,” which means that the majority of learning happens not with a professor lecturing the students but by giving students access to course materials and having them probe, discuss, and debate issues with fellow learners as well as the professor. With that change, McAfee turned its training around in a way that both saved both time and produced more lucrative sales: its sales associates now attribute an average of $500,000 per year in sales to the skills they learned through the new training model.

But as MOOCs storm the academic world, the public discussion of their impact is ignoring what could become their most valuable application. Far from being limited to higher education reform, the new learning style’s most important legacy could be its impact on the world of corporate training – which is a $150 billion industry.

 

No surprise: Accrediting agency opts to stunt innovation — from disruptingclass.mhprofessional.com by Clayton Christensen

Excerpts:

Several years ago I offered words of praise when Tiffin College partnered with Altius Education to create Ivy Bridge College, a two-year online institution dedicated to providing an affordable higher education option that boosted the transfer rate of two-year students to four-year institutions.

The Higher Learning Commission (HLC), the accrediting body for the North Central region and thus this partnership because Tiffin College is located in an Ohio city that was once populated with industry, agreed strongly, as in 2010 it approved continuing accreditation for Tiffin University and Ivy Bridge College through 2020. At the time, the HLC lauded the partnership.

In the last few weeks, everything changed.

 

From DSC:
What needs to be done to force accreditation bodies to change who can be on these accreditation teams?  Why is it that the people that institutions of higher education claim to serve can’t be on such boards?  i.e. one must be an “insider” to the higher education industry, but not an “outsider?”

Pursuing the current status quo may have a serious backfiring effect when alternatives present themselves.  In fact, taking steps to insure the status quo only serves to put more energy behind MOOCs and puts yet more heat in higher ed’s kitchen.  I would hope that folks inside higher ed would take the steps to allow for more experimentation and innovation and to take some heat out of the kitchen.

 

 

The key, he added, was to try to avoid mistakes like those made by the music industry on its road to iTunes. “This is a Napster moment for education,” he said. “It’s a big opportunity and an existential threat.”

— from A “Napster Moment” in Education

 
© 2025 | Daniel Christian