Census Bureau Releases New Educational Attainment Data — from census.gov; with thanks to The Chronicle of Higher Education for this resource

Excerpt:

FEB. 24, 2022 — Today, the U.S. Census Bureau released findings from the Educational Attainment in the United States: 2021 table package that use statistics from the Current Population Survey’s Annual Social and Economic Supplement to examine the educational attainment of adults age 25 and older by demographic and social characteristics, such as age, sex, race and nativity.

Also from The Chronicle, see:

Higher Ed 101: The Credential Cluster — from futureupodcast.com with Sean Gallagher, Michael Horn, and Jeff Selingo

Higher Ed 101: The Credential Cluster

 

 

3 Questions for Susan Aldridge — from insidehighered.com by Edward J. Maloney and Joshua Kim

Excerpt:

According to RNL research (2022), over each of the last five years, face-to-face undergraduate and graduate enrollments had a net decline, while online enrollments have seen significant expansion. The pandemic further accelerated online growth. University presidents and provosts are taking advantage of the post-pandemic environment to transform their universities by building digital ecosystems.

 

I’d like to thank Mr. Ryan Craig for the following resources (via his weekly e-newsletter): 

Reducing Barriers: Indeed Removes Degree Requirements From Eligible Roles — from inside.indeed.jobs

In keeping with this commitment, we have removed university degree requirements from all eligible job profiles. This change has impacted 700+ job profiles across all of our business units and we will continue to use our degree evaluation process when creating new job profiles. Removing this barrier will allow us to engage, attract, and hire a wider pool of qualified applicants applying for jobs across Indeed. 

Why America Has So Few Doctors — from theatlantic.com by Derek Thompson
As a matter of basic economics, fewer doctors means less care and more expensive services.

Trying to give students in low-wage majors some extra skills they can cash in on — from hechingerreport.org by Olivia Sanchez
A pilot program offers microcredentials that can help students find success after graduation

 

Right Now, Your Best Employees Are Eyeing the Exits– from chronicle.com by Marci K. Walton
To stay, they need better pay, reasonable hours, and an end to mission-based gaslighting.

Excerpt:

Right now, your best midlevel manager is updating her résumé. Your hardest-working director is controlling his excitement after learning the salary range for a private-sector opening. Your most trustworthy entry-level professional is writing a resignation letter because her new corporate position doubles her pay and doesn’t require nights or weekends.

Two years of pandemic life have left campus staff members beyond burned out. They are done. And they are leaving or thinking about it in droves. I know because I was one of them. After nearly 13 years working in residence life — a field to which I was deeply committed — I left higher education last March for the private sector. The move increased my salary by 50 percent and cut my workload in half.

This tweet was mentioned/linked to in the above article:

 

Higher ed groups call for stricter oversight of accreditors — from highereddive.com by Jeremy Bauer-Wolf

Dive Brief:

  • Sixteen experts and advocacy organizations in higher education are calling for stricter U.S. Department of Education oversight of accreditors, particularly in how they handle colleges with poor student outcomes.
  • The groups and individuals wrote to the Education Department late last month recommending ways to make the evaluation process for accreditors more transparent and asking agency officials to more closely scrutinize several major accreditors up for review in February 2023.
  • Among their suggestions were that the Education Department should make certain documents public early in the process of accreditors seeking department approval, that it should spend more time reviewing accreditors that control access to federal financial aid funds than to those that do not, and that it should develop new regulations to make sure accreditors consider how institutions are serving disadvantaged students.
 

Wages and Salaries Up 5% for Private Industry Workers in 2021, Less Than Inflation
— from shrm.org by Stephen Miller
Labor costs increased at the highest rate in two decades

Excerpt (emphasis DSC):

However, when adjusted for inflation, “constant dollar” private wages and salaries fell 1.9 percent for the 12 months ending December 2021. 

Consumer prices rose 7 percent year-over-year in December 2021, the largest 12-month increase in nearly 40 years, the BLS reported on Jan. 12, adding pressure on employers to raise wages going into 2022.

From DSC:
Real wages not keeping up with the rate of inflation here in the United States…this doesn’t look good for the higher education industry here. This could be yet another component of the perfect storm within higher education.

 

These 3 charts show the global growth in online learning — from weforum.org by Johnny Wood; with thanks to Ray Schroeder out on LinkedIn

Example chart:

Also relevant/see:

The company has launched 13 new degrees with colleges since 2021, bringing the total number of bachelor’s, master’s and postgraduate degrees up to 38, according to Maggioncalda.

2U saw $152.4 million from its degree segment in 2021’s fourth quarter, about 11 times the revenue Coursera brought in from its degree business over the same period. 

 

What Makes a Great School Website Design [with Practical Tips and Examples] -- from graphicmama.com by Boril Obreshkov

What Makes a Great School Website Design [with Practical Tips and Examples] — from graphicmama.com by Boril Obreshkov

Excerpt:

A school website is much more than means to list information online. It’s the front gate to your school community, representing its values and philosophy. A well-made school website design and structure can help build a reputation for the institution, create an entire concept for how first-time visitors will view it, and ultimately give the school an advantage over competitor schools. In this article, we’ll talk about what makes a great school website, with many examples and practical tips on how to improve your virtual hub of knowledge!

Things Great School Websites
Have in Common >>

Also relevant/see:

Digital branding is key for everyone in education — from thetechedvocate.org by Matthew Lynch

Excerpt:

People in the educational sector tend to face lots of competition. Currently, there are tons of colleges, universities, and most training centers. This means that there’s a high need for everyone in education to venture into the building and create a unique identity for their brands. In this way, people can have the opportunity to stay ahead of their competitors in a tangible manner.

One way that this can be achieved is through educational digital branding. It’s a cost-effective and more efficient means of targeting the right audience. In this piece, we will talk about how you can implement digital branding, especially in education.

You are using your school website wrong — from thetechedvocate.org by Matthew Lynch

Excerpt:

Part of the problem is that developing and maintaining a useful school website is quite a big undertaking but isn’t super urgent. Because of this, it often falls through the cracks. Another issue can be ownership of the project.

Let’s take a look at some of the most common mistakes made when designing and keeping school websites.

 

 

S&P raises view of higher ed sector for 2022, but colleges’ fortunes are diverging — from highereddive.com by Rick Seltzer

Excerpts:

  • S&P Global Ratings revised its view of the U.S. not-for-profit higher education sector to stable, ending four years of negative outlooks even as it said it is monitoring divergence in fortunes between strong and weak institutions in the market.

Some stressed institutions will be able to leverage high-value real estate, branding or strong programs into a merger or affiliation, according to the ratings agency. But with colleges competing for often-shrinking pools of students, S&P expects more closures — especially of small, regional, private liberal arts colleges.

Also see:

Breaking Down Online Postsecondary Enrollment Growth in the United States — from holoniq.com
Welcome to the multi-speed online enrollment economy. The highs and the lows of the top 20+ institutions.

Digital capability is arguably the number one priority for US universities and colleges. Postsecondary enrollments in the United States are in decline, institutions are bracing for a much bigger 2025 enrollment crash (due to a falling birthrate from the last recession) and a tight labor market is encouraging employers to drop requirements such as degrees and instead embrace faster, cheaper and higher ROI online up-skilling programs.

 

Shorter Training, Better Skills: Three Predictions For The Future Of Career And Technical Education — from forbes.com by Jeremy Wheaton; with thanks to Ryan Craig for this resource

But in the face of an entrenched and growing skills gap, young people are increasingly questioning the status quo and looking for shorter, less expensive, more direct-to-career options.

Excerpts:

Here [is the first of] three predictions for how the rest of the 2020s will continue to be defined by career education:

  1. The four-year degree will no longer be seen as the default postsecondary education option.
 

From DSC:
For those who work within higher education, my guess is that this phenomenon/message comes as no surprise. But for those outside of higher ed, can you blame young people — and their families — for giving up on a path because it appears too expensive? 


Perceptions of Affordability — from insidehighered.com by Elizabeth Redden
High school juniors who believe they can’t afford higher education are about 20 percentage points less likely to attend college within the first three years after high school than peers who don’t think affordability is a barrier.

 

Inside Higher Ed Acquired by Times Higher Education — from insidehighered.com by Scott Jaschik and Doug Lederman
Our editors Scott Jaschik and Doug Lederman explain how this combination of publishing companies will improve global coverage of postsecondary education and better serve the higher ed community.

Excerpt:

As journalists, we often say that we want to report the news, not be the news. We are making an exception [on 1/10/22] to announce that Inside Higher Ed has been acquired by Times Higher Education (THE), the world’s leading provider of higher education news, data and insights.

 

Fall’s Final Enrollment Count Is In. Colleges Lost More Than 475,000 Students. — from chronicle.com by Audrey Williams June

Excerpt:

New data from the National Student Clearinghouse Research Center provides a somber final tally of total college enrollment in the fall of 2021: It dropped 2.7 percent from a year earlier, a decline of 476,100 students.

Undergraduate enrollment, which was down at every type of institution, slipped by 3.1 percent — or 465,318 students — from the fall of 2020. The total decline among undergraduates since the fall of 2019 — just before the pandemic hit — was more than a million students, the center said.

Addendum on 1/19/22:

 

14 Predictions for Higher Education in 2022 [Schaffhauser]

14 Predictions for Higher Education in 2022

14 Predictions for Higher Education in 2022 — from campustechnology.com by Dian Schaffhauser

Excerpt:

Ask people working in higher education what they expect will happen in the new year, and the outlook is filled with visions that build on what we’ve been experiencing on college and university campuses for the last two years: a major focus on learning formats; continued exploitation of new technology; and the use of new digital models that move users “beyond Zoom.” Here we present the collective predictions of 14 IT leaders, instructional folks and a student about what they anticipate seeing in 2022. As one put it, “Let’s go, 2022! We have work to do!”

From DSC:
I’d like to thank Dian Schaffhauser, Rhea Kelly, and Mary Grush for letting me contribute some thoughts to the various conversations that Campus Technology Magazine hosts and/or initiates. I inserted some reflections into the above article and I hope that you’ll take a moment to read my and others’ thoughts out there.

 

Repurposed real estate emerges as unconventional source of savings, revenue for colleges and universities — from highereddive.com

Excerpt:

As market conditions evolve, higher ed leaders are striving to build a profitable future amidst chronic funding obstacles. Between roadblocks like disruptive online competition, evolving demographics, crippling student debt and dwindling enrollment, traditional operating models cannot produce enough gains to satisfy market demands, argues KPMG.

It’s one reason why many institutions are exploring inventive ways to free up and generate funds without hampering student and staff experiences. As higher ed leaders look to diversify funding sources, repurposed real estate is emerging as a significant bottom-line booster.

 
© 2025 | Daniel Christian