Imagine my delight when co-founder of Coursera Daphne Koehler came into my office in 2012 to explain the radical concept behind her new business. What if you could Partner with the World’s best universities and professors to provide FREE online courses? Like other successful FREEMIUM models, you monetize the platform downstream by creating massive network effects and convert a small percentage to paying customers (we had invested in other successful FREEMIUM models such as Facebook, Twitter, Spotify and Snap, so why wouldn’t that work here?)
…
…
Today, over 113 million learners from around the world access the platform to gain knowledge, to earn certificates and get diplomas from the top universities.

The Coursera ride has been amazing for most of the past decade, with over 100 million students, 200 universities and 5000 courses on the platform. And while the vast majority of the students on Coursera don’t pay a dime, the company has built a business with over $500 million in revenue and nearly a $2 billion market cap today.

Estimates are for the company to do $520 million in revenue in 2022, up from $415 million in 2021 and estimated $623 million in 2023. Coursera is losing money currently but has $424 million in cash and could turn profitable if it prioritized that and sells at 1.3x 2023 sales.