Shhhh, they’re listening: Inside the coming voice-profiling revolution — from fastcompany.com by Josephy Turow
Marketers are on the verge of using AI-powered technology to make decisions about who you are and what you want based purely on the sound of your voice.
Excerpt:
When conducting research for my forthcoming book, The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet, I went through over 1,000 trade magazine and news articles on the companies connected to various forms of voice profiling. I examined hundreds of pages of U.S. and EU laws applying to biometric surveillance. I analyzed dozens of patents. And because so much about this industry is evolving, I spoke to 43 people who are working to shape it.
It soon became clear to me that we’re in the early stages of a voice-profiling revolution that companies see as integral to the future of marketing.
From DSC:
Hhhhmmm….