The ins and outs of internal launch: Taking an online offering to market independently — from evolllution.com by Leslie Oster, Program Director in the Pritzker School of Law, Northwestern University
New online programs can be created without an OPM but need to be approached with caution and expertise.
Excerpt:
When designing a new program, some institutions turn to Online Program Management (OPM) companies for help. These companies launch programs from scratch and manage many of the administrative aspects required to make the offering a success. But using an OPM can come with a significant price tag. For some colleges and universities, it’s still worth finding ways to launch unique online programs on their own. With the right research and expertise, online programs can be created without the help of an OPM. In this interview, Leslie Oster discusses how Northwestern’s Pritzker School of Law launched a new online offering without an OPM and reflects on how the school plans to expand its online presence.
Law isn’t a subject commonly taught in an online format, but pretty early on, we came to believe it was possible to create a high-quality online law program that included the essential aspects of the residential program.