With IP Accelerator, Amazon edges into the legal services arena — from by Robert Ambrogi
Excerpt:
Online retailer Amazon has taken a step into the legal services industry, launching a curated network of IP law firms providing trademark registration services at pre-negotiated rates.
The goal of the new Amazon Intellectual Property Accelerator is to help companies more quickly obtain IP rights for their brands and access to brand-protection features in Amazon’s stores. It specifically targets small- and medium-sized businesses by making it easier and more cost effective for them to protect their ideas.
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