Futures thinking enters the mainstream — from thefuturesschool.com
Excerpts:
Organizations and society are beginning to acknowledge the incredible benefits of foresight. Even if these leaders and their organizations aren’t well-versed in all of the tools and lingo of futures thinking, more people are demanding that “we do things differently.” The momentum is building, and we believe 2019 could be another pivotal year for foresight!
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“Brands are Looking to Futurists to Foresee Trends and Anticipate Disruption”– Companies are realizing that traditional short-term strategic planning process will not uphold in the 21st century landscape. Instead, they are turning to futurists or Strategic Foresight methods to ensure their brands don’t become “obsolete.”
From DSC:
This reminds me of a slide that I created back in January 2017 where I mentioned that surveying the relevant landscapes is increasingly becoming a skill that our students should have:
I have it that all of us need to be pulse-checking the environments around us in order to spot emerging trends and potential future scenarios. We need to develop plans to address those potential scenarios ahead of time…so we can reduce the chances of getting broadsided.