Making a MOOC — from harvardmagazine.com by Jonathan Shaw

Excerpts:

Now, as one of a small number of Harvard faculty members each year whose course is selected to become a MOOC (a massive, online, open course), he is about to go global. Just 20 new courses are chosen by a faculty review committee annually, all of them ultimately offered to learners in at least one free version—part of Harvard’s commitment to improve access to education globally through HarvardX (HX), the University’s online course initiative. Hernán’s course is based on Epidemiology (EPI) 289: “Models for Causal Inference,” the core offering he’s taught for 14 years at the Harvard Chan School of Public Health (HSPH). Harvard Magazine accompanied Hernán during the making of his MOOC to find out what it takes to produce one, and how that compares to creating a traditional course.
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Faculty members typically spend 96 to 142 hours helping produce and run an eight-week MOOC, according to HarvardX estimates. …But when complete, it will free him from much of the time and expense of traveling to teach this fundamental introductory material.
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It takes a team of skilled professionals—HX employs a staff of about 45, including managers, videographers, graphic designers, digital editors, and even a copyright attorney and an accessibility coordinator (who helps make the materials usable for sight- and hearing-impaired learners)—to make each MOOC, at a cost that ranges widely, depending on the nature of the course and the sites of location shoots. This one cost about $100,000 to make.
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Among the University’s goals in supporting the production of courses like Hernán’s is maximizing their “reach” as part of “Harvard’s contribution to a rising tide of education globally,” says HX faculty director Robert Lue.
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A video lecture therefore becomes a short unit in which to make one point, “not five. Because if I try to make five points, I need 50 minutes.” The hooks—the real-world applications—mean that “I start each lesson by telling students why this is important, why they should keep watching….You are in a competition for attention…

 

“For example, it seems obvious, but there’s only one Miguel Hernán. And he can either teach a class of 70” once a year, “or develop this course that reaches many more around the world and across different disciplines.”