The Higher Education Technology Paradox — from edtechmagazine.com by Hank Lucas
The academic rewards system will continue to stymie technology adoption unless higher ed administrators promote organizational change.

Excerpts:

The number one paradox in higher education is that technology is both transforming and disrupting universities around the world. Institutions that adapt to the technology and become content producers will survive and flourish; those confined to being content consumers will struggle to stay in business.
…
What does it take for a university to develop the kind of materials described above? Obviously, it requires money, but more than money it needs a motivated and committed faculty. The reward system in most institutions and the inherent conservatism of faculty members create a huge barrier to adopting new technologies for education. (Many faculty members are in denial that the technology can improve student learning and that it will be widely implemented.)

How does the reward system impact technology adoption?

  • Assistant professors at research universities are rewarded for publishing scholarly articles and books, which they must do to be granted tenure. They cannot risk the time needed to master the new technologies.
  • Tenured faculty can largely do what they want, and by the time they have received tenure have fallen into a rhythm of research and teaching; once tenured they are expected to undertake more service to the institution. Where does the time come from to adopt a new approach to the classroom?
  • Non-tenure track instructors are employed because they are good, or at least adequate, teachers. Adopting new technology in the classroom is risky and could result in lower student evaluations, which in turn could affect their employment status.

 

From DSC:
This is one of the reasons why I believe that a new organization will arise in the future that uses a solid, team-based approach from day 1. They will have teams of experts from a variety of fields/disciplines — and they will have the types of incentive systems that one would expect to see in startup companies. They will value innovation and will see to it that ideas can be grown and supported.

Anybody come to mind? How about Amazon.com? 

Also, faculty members — like all of us — have a limited amount of time and energy. The current workplace has loaded up faculty members’ job plates — they don’t have much time to experiment with new technologies. Also — again, like all of us — they have a variety of skills and interests. Many times, those skills and interest don’t involve working with technology. 

Look for more team-based approaches to dominate the future of higher education.