From DSC:
Interactive video — a potentially very powerful medium to use, especially for blended and online-based courses or training-related materials! This interactive piece from Heineken is very well done, even remembering how you answered and coming up with their evaluation of you from their 12-question “interview.”
But notice again, a TEAM of specialists are needed to create such a piece. Neither a faculty member, a trainer, nor an instructional designer can do something like this all on their own. Some of the positions I could imagine here are:
- Script writer(s)
- Editor(s)
- Actors and actresses
- Those skilled in stage lighting and sound / audio recording
- Digital video editors
- Programmers
- Graphic designers
- Web designers
- Producers
- Product marketers
- …and perhaps others
This is the kind of work that I wish we saw more of in the world of online and blended courses! Also, I appreciated their use of humor. Overall, a very engaging, fun, and informative piece!
Tested it and looks really interesting. The fact that a whole team had to engage in creating this piece somehow announces that there might be a whole industry of producing this kind of high quality material, also used for education.
All in all, as I read somewhere, it’d be perfect if the employees were learning on their own time. It’s a way to convince them to do so. By providing great, interactive content.
That was my hope as well here Nikos — to make learning more enjoyable, engaging, and as time goes by, more personalized. It will likely take teams of specialists, as you alluded to as well.
As always, thanks for taking the time to comment Nikos,
Daniel