Cultures of Perpetual Learning — by Will Richardson

Excerpts (additional emphasis by DSC):

Over the years, we’ve heard a lot of predictions about what the future of work holds for all of us, not just our kids. It’s interesting now to see some of those predictions actually playing out.

Case in point is this post in the Harvard Business Review that summarizes the Herculean change initiative now underway at AT&T. It’s a fascinating read on it’s own, but it’s even more interesting when you start to align some of the findings to the work of schools. Or maybe more daunting.

The biggest takeaway for me? Professional learning is now the responsibility of the learner. I’ve harped on that for a while now, but AT&T pushes that idea in spades.

 

 

All of this works within a “culture of perpetual learning.” AT&T employees know that their roles will change, on average, every four years. In other words, if you’re not constantly learning, you’re toast.

 

 

From DSC:
Several graphics come to mind (see below).

 

DanielChristian-No-longer-running-sprints--but-marathons

 

 

 

From the HBR article:

Rapidly Shifting Technical Demands
For the past three years, AT&T’s CEO, Randall Stephenson, has been making large strategic bets on a diverse range of wireless technologies—most recently the $63 billion acquisition of satellite television company DirecTV. Asked about the decision to venture into new businesses, John Stankey, the head of AT&T’s Entertainment Group, says, “We have no choice.” Customers are demanding constant connectivity; from 2007 to 2015, for example, data traffic on AT&T’s wireless network grew by more than 150,000%. The company forecasts that by 2020, 75% of its network will be controlled by software-defined architecture. That percentage was virtually zero in 2000. This means, says Stankey, that most of AT&T’s global employees “signed up for a deal that is entirely different from the environment in which their business operates today.”

 

 

ExponentialNotLinearSparksNHoney-Spring2013

 

The pace has changed significantly and quickly