Collaborative innovation — from marketoonist.com
Disney alum Paul Williams once shared the brainstorming method developed by Walt Disney. Disney used to separate the act of coming up with and executing ideas into three distinct steps (and associated mindsets): The Dreamer, The Realist, and The Spoiler.
As Paul wrote:
“By compartmentalizing the stages, Walt didn’t let reality get in the way of the dream step. The realist was allowed to work without the harsh filter of a spoiler. And, the spoiler spends time examining a well-thought idea… something with a bit more structure.
“When we brainstorm alone and in groups – too often – we tend to fill the room with a dreamer or two, a few realists, and a bunch of spoilers. In these conditions, dream ideas don’t stand a chance.”
The Dreamer mentality specializes in blue sky thinking without constraints, the Realist mentality puts practical structure to the ideas, and the Spoiler asks the hard questions and kicks the tires. We need all three mindsets. But we need those mindsets at the right time and in the right way.
From DSC:
How true this is! I’m the Dreamer in the room…and have been shut down more times than I can count. For all of you Visionaries and Dreamers out there, keep trying! And consider establishing something like Walt Disney did.