The Future of Futures —  from maried.substack.com by Marie Dollé; with thanks to Robert Ferraro this resource
Anticipating tomorrow, demystifying the hype, making the ambient chaos a little more intelligible… Faced with a world in crisis, the futures industry is experiencing a ‘big bang’!

Excerpt:

As Matt Klein, trend lead at Reddit and author of the Zine newsletter, very wisely explains, “Overwhelmed with data and headlines, we have more opportunities to connect the dots and identify trends. But without a framework or ability to actually differentiate worthy signal versus noise, we become conspirators cooking up meaningless and ephemeral things (…) It’s not enough to just paint a picture of the zeitgeist. Analysts, consultants and service providers need to help their clients decode a trend’s drivers, opportunities and threats, and then strategize.” A view shared by David Mattin: according to the trend expert and former Trendwatching consulting director, the pandemic has accelerated the growing awareness within many organizations of the need for some form of structured thinking around the future. “There is a necessary shift away from tactical trends and toward strategic thinking and transformation of organizations and systems. There is also a need for new and more rigorous ways to combine quantitative and qualitative data with future thinking,” he says.