How Much Does College Really Cost? — from chronicle.com by Phillip Levine
The opacity of pricing hurts students — and institutions.

Excerpts (emphasis DSC):

Many institutions have reported average statistics on their own web pages for quite some time to no avail — students do not believe average statistics. What they want to know is how much is this college going to cost me?
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Real affordability is sacrificed in the name of perceived affordability at these institutions.
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A college education is an investment that generates substantial returns. It does not need to be free. It just needs to be affordable — and not just for the rich, but for everyone.

Also relevant/see:

My in Tuition dot com -- a quick college cost estimator