3 major trends affecting ed tech companies — from highereddive.com by Natalie Schwartz
We reviewed what executives said during their latest earnings calls to better understand patterns in the growing sector.

Excerpts:

Earlier on the call, he said Coursera’s entry-level certificates — which are developed by the likes of Facebook, Google, IBM, Intuit and Salesforce — attracted more than 2 million student enrollments since 2018.

“New entrants to the sector, such as corporations and online education companies, will offer genuine competition to traditional colleges, especially as pricing becomes more of a focus,” analysts wrote in the report. 

Several ed tech companies are seeing returns from efforts to work with companies to train their employees.

Officials at Udemy, a major MOOC platform that went public in October, said during a call with analysts in early December that their work with companies now accounts for 39% of their revenue – up from 23% a year ago.