Amazon rolls out Alexa-powered voice shopping experience in India — from techcrunch.com by Manish Singh

Excerpt:

Amazon [on 3/12/20] rolled out an Alexa-enabled voice-powered shopping feature in India as the e-commerce giant looks for new ways to engage with customers in one of its key overseas markets.

Customers will be able to use Alexa to search for items on the e-commerce platform, add them to the cart and proceed to checkout — by tapping the in-app mic icon and saying commands such as “Alexa, show me sarees,” “Alexa, add saree to my cart” and “Alexa, go to checkout.”