Winner takes all — from by Michael Moe, Luben Pampoulov, Li Jiang, Nick Franco, & Suzee Han

 

We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android.

— Larry Page, CEO, Alphabet

 

 

Excerpt:

An alphabet is a collection of letters that represent language. Alphabet, accordingly, is a collection of companies that represent the many bets Larry Page is making to ensure his platform is built to not only survive, but to thrive in a future defined by accelerating digital disruption. It’s an “Alpha” bet on a diversified platform of assets.

If you look closely, the world’s top technology companies are making similar bets.

 


 

 

Technology in general and the Internet in particular is all about a disproportionate gains to the leader in a category. Accordingly, as technology leaders like Facebook, Alphabet, and Amazon survey the competitive landscape, they have increasingly aimed to develop and acquire emerging technology capabilities across a broad range of complementary categories.