No hype, just fact: What artificial intelligence is – in simple business terms — from by Michael Krigsman
AI has become one of the great, meaningless buzzwords of our time. In this video, the Chief Data Scientist of Dun and Bradstreet explains AI in clear business terms.


How do terms like machine learning, AI, and cognitive computing relate to one another?
They’re not synonymous. So, cognitive computing is very different than machine learning, and I will call both of them a type of AI. Just to try and describe those three. So, I would say artificial intelligence is all of that stuff I just described. It’s a collection of things designed to either mimic behavior, mimic thinking, behave intelligently, behave rationally, behave empathetically. Those are the systems and processes that are in the collection of soup that we call artificial intelligence.

Cognitive computing is primarily an IBM term. It’s a phenomenal approach to curating massive amounts of information that can be ingested into what’s called the cognitive stack. And then to be able to create connections among all of the ingested material, so that the user can discover a particular problem, or a particular question can be explored that hasn’t been anticipated.

Machine learning is almost the opposite of that. Where you have a goal function, you have something very specific that you try and define in the data. And, the machine learning will look at lots of disparate data, and try to create proximity to this goal function ? basically try to find what you told it to look for. Typically, you do that by either training the system, or by watching it behave, and turning knobs and buttons, so there’s unsupervised, supervised learning. And that’s very, very different than cognitive computing.