After hearing Sebastian Thrun’s keynote last week at the Sloan Consortium Conference on online learning — where he at one point alluded to the creation of “rockstar professors” arising from the current day MOOCs — and after reading the following item, I wonder…

…are we already owning our own personal brands more and more…?

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Academia.Edu overhauls profiles as the onus falls on researchers to manage their personal brands — from techcrunch.com by Kim-Mai Cutler