Learning Ecosystems

Future of…connected TV — by Mindshare

• Connected TV penetration & usage will lag behind second screens
• Most of the opportunities that connectivity creates are better suited to the second screen
• Connected TV usage will mostly focus on video
• For advertisers, the real opportunity lies on the second screen

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Also see:

• 5 iTV & T-Commerce Highlights from TVOT Day Two — from the Inside the Screen blog
• The Smart TV Alliance: LG and TP Vision create a unified software ecosystem — from theverge.com by Jeff Blagdon
• Uncharted Territory for Content Delivery: Smart TVs — from cmswire.com by Martin Rapavy