The evolution of a couch potato: How TV and viewers are changing — from by Abhishek Baxi

Section headings:

  • Remote controls are dead
  • Let’s bring social in
  • There’s an app for it
  • Viewer is the king


The future of TV will be based on experiences to engage, entertain, and activate viewers stemming from creativity, imagination, and innovations in technology. While traditionally, TV has been a medium of consumption, the Web experience via PC, mobile, or stand-alone devices, has also brought in real-time engagement. While many call it the death of traditional TV industry, it might just be the factor which brings growth.
Addendum/also see:
  • Luminous Design – the Future of Smart TV — from
    What is the future of Smart TV? How to create a luminous design that will enlighten TV experience across devices, and make it really consistently Smart? Who could tell us the way better than Dale Herigstad? Dale is Chief Interaction Officer at Possible, and an internationally recognized designer and thought leader on the future of interactive and “many-screen” rich media interfaces.