Study: More companies embracing new media for employee communication — Chief Learning Officer


A majority of companies worldwide say they are becoming more knowledgeable about the use of social media tools to connect with and keep their workforces informed.

In fact, more than two-thirds of companies surveyed by global professional services company Towers Watson plan to increase their use of social media tools over the next 12 months, although many question their cost effectiveness.

The biannual study also found that companies with the best communication programs enhance the communication skills of their leaders and managers, and continuously evaluate performance.