The Personal Cloud Will Be A $12 Billion Industry in 2016 — from ReadWriteWeb by Dan Rowinski
Excerpt:
P[ersonal] Cloud As The Third Major Client Software
Forrester says that the cloud will be the third major client software battleground. The PC operating system was the first, won early by Microsoft with niches carved out for Apple and Linux. Mobile is the second and remains fluid and volatile with Google’s Android leading in market share with Apple, Research in Motion and Microsoft figuring out how to gain ground. The personal cloud will be the third and will be built on top of the first two. Hence, the companies with strong infrastructure in operating systems and communications will be the leaders in the personal cloud as well.
Forrester sees the personal cloud as a disruptive force to the current online services market. It says to “prepare for major opportunity and turbulence selling to individuals.” That means marketers should explore the personal cloud as a new channel to reach eyeballs. IT managers should plan for personal cloud integration as consumers continue to want information stored in personal services at work and the major email providers should create a better experience to capture users from any email address in the company’s personal cloud net.
