Creating your web presence: A primer for academics — from The Chronicle of Education

This is a guest post by Miriam Posner, Stewart Varner, and ProfHacker’s own Brian Croxall. This post is an extended recap of a recent DiSC workshop on creating a web presence. You can watch a video of the whole workshop at the Internet Archive. Finally, this post has been adapted from one we posted on the Library Blog at Emory’s Robert W. Woodruff Library. —bc

Thinking about how to create and maintain a Web presence might strike some academics as distasteful. After all, why should we go about marketing ourselves? Shouldn’t our work stand on its own? Didn’t we get an advanced degree because we were above such pettiness?