Panorama Project Releases Immersive Media & Books 2020 Research Report — from panoramaproject.org
Excerpt:
The Panorama Project, a cross-industry publishing initiative, released today Immersive Media & Books 2020 a comprehensive market study that gauges the role of books and consumer engagement by age groups, ethnicity, and more. This report contains survey data from 4,300+ pre-qualified respondents and was authored by Dr. Rachel Noorda and Dr. Kathi Inman Berens, faculty members of the Portland State University graduate program in Book Publishing.
Data collection and analysis for Immersive Media & Books 2020 were conducted in the midst of the COVID-19 pandemic and represent Panorama Project’s ongoing commitment to research. The report is rich with data, including graphs and tables to illustrate provocative findings that will stimulate discourse between publishers, authors, librarians, booksellers, thought leaders, advocacy groups and the media.
